company, launches JAJAH Direct, a next generation telephone service designed to bring free or low-rate International calls to any phone.

Taking Internet access away from Internet telephony is a revolutionary step: dropping the need to be online allows everyone who owns a phone -- regardless of make or model -- to enjoy international calls for free, or at local rates. "With the introduction of JAJAH Direct we eliminate complicated VoIP solutions and archaic offline pre paid calling cards single-handedly," says JAJAH co-founder Roman Scharf. "Over-complicated and overpriced solutions are now old school! The 21st century of telecommunication knows no boundaries."

How JAJAH Direct works: Anyone interested in making International and long-distance calls dials a local JAJAH access number, or visits www.jajahdirect.com to sign up; then receives one local number for every friend, family member or business associate they want to call internationally. This number can be stored in a phone or address book like any other contact number. Then, calls are made to the contact's newly assigned local number for free or at reduced JAJAH Internet calling rates.

JAJAH Direct calls can be made at anytime to any one of 122 countries worldwide, providing the savings of an Internet call and the convenience of any nearby telephone.

Never type an endless list of numbers, use a calling card, or enter a PIN Code again -- use JAJAH Direct with no hassle and no hidden calling card charges. Users receive the same quality as a normal phone call. So what is the difference between JAJAH and making a normal call? Nothing, except dramatic cost savings. JAJAH Direct users will make International calls at substantially lower rates than those of traditional International calling plans.

JAJAH Direct reaffirms JAJAH's mission to transform the way the world makes global long distance calls by making VOIP accessible from any phone.

Daniel Mattes, JAJAH co-founder, summarizes the benefits of JAJAH Direct: "High costs? Removed. Downloads? History. Headsets? Gone. Computer-tied? No more. Privacy concern? Solved. Technical difficulties? These are all in the past. JAJAH Direct smashes barriers to global communication."