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Nokia Ad Business to Power Mobile Advertising for Handmark |
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November 19, 2007
Boston, MA, USA - Nokia Ad Business today announced
it is working with
Handmark, a leader in mobile media, to provide an
end-to-end mobile advertising solution for its Pocket Express mobile
data application. As part of its turnkey mobile advertising services,
Nokia will provide ad serving, participate in media sales, and offer
additional mobile solutions for advertisers.
Nokia Ad Business was formed when Nokia acquired
mobile advertising leader Enpocket on Oct. 5, 2007. This acquisition
enables advertisers to reach more than 100 million mobile consumers.
By collaborating with Nokia Ad Business, Handmark will leverage the
Nokia Ad Platform to serve ads in its Pocket Express mobile service,
reaching millions of mobile professionals.
"Pocket
Express is largely comprised of high income business professionals - a
very desirable audience for advertisers," said Douglas Edwards,
Handmark co-founder and CMO. "With the help of Nokia Ad Business, we
are able to offer advertisers a unique opportunity to reach this
attractive demographic on their most personal device."
The program will launch early next year, and will serve as a new revenue stream for Handmark.
"We
are pleased to work with high quality mobile content publishers like
Handmark," said Vice President and Head of Nokia Ad Business Mike
Baker. "Nokia's vision for mobile advertising is to build an open
advertising marketplace that is brand safe. Handmark is a great
addition to our media offering."
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