Executive of Orange UK, Orange today bolstered its senior team, announcing three additional Executive Management Team positions - Chief Operations Officer, Chief Development Officer, and Chief of Staff & Communications.

Andrew Ralston has been appointed Chief Operations Officer and will chair a newly-formed Operations Board. This board will be responsible for ensuring Orange UK’s competitiveness and the successful day-to-day running of the business.

Gerry McQuade has been appointed Chief Development Officer, and will chair a newly-formed Development Board. This board will be responsible for ensuring Orange UK has clearly defined, integrated and communicated priorities. It will also ensure Orange UK maintains its position as the most innovative, customer-focused and cost effective business in the mobile and converged market place.

Steven Day has been appointed Chief of Staff & Communications, responsible for communications and culture across all of Orange’s UK operations.

Andrew, Gerry and Steven joined Orange this week having previously worked with Tom Alexander. They join – and will work alongside - the existing members of the Orange UK Executive Management Team.

Tom Alexander, CEO of Orange UK, said: “Orange is one of the best communications businesses in the world. As a long-term fan of its famous customer innovations and great service, I’m delighted to have taken up my appointment, and welcome three new people to the team. “

He added: “Over the coming weeks, the UK management and myself will be working together to ensure the right things are in place to ensure ongoing success for Orange.”