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ENGLEWOOD, Colo. & MANILA, Philippines January 29 2008 -- The Western Union Company
announced today that it has joined
forces with Smart Communications, Inc., a leading wireless
services provider in the Philippines, to jointly develop and pilot a
Mobile Money Transfer service.
The service, which is being developed as part of the GSM Association’s
Mobile Money Transfer strategic initiative, aims to make low-principal,
high-frequency remittances available to the country’s
more than 8 million Overseas Filipino Workers (OFWs).1
SMART, which ended 2007 with more than 30 million subscribers, already
has an established mobile financial service platform linking local bank
accounts to mobile handsets, providing significant convenience for
banked consumers. At the end of 2007, more than 7 million SMART
subscribers were in the Smart Money system, close to 2 million of whom
are cardholders. The company has agreements with five Philippine
commercial banks and links to over 7,000 ATMs nationwide, more than 100
Smart Wireless Centers and thousands of third-party Smart Money
fulfillment partners.
“This agreement is in line with SMART’s
thrust to continuously develop convenient mobile remittance channels and
communications services for overseas Filipino workers,”
said Napoleon Nazareno, SMART president and CEO. “We
recognize the significant role they play in not only contributing to the
country’s economy, but also in making sure
their families’ financial and communications
needs are met at the time they need them.”
Western Union, together with its affiliates Orlandi Valuta and Vigo,
maintains the industry’s largest global money
transfer Agent network with more than 320,000 locations in over 200
countries and territories.
“More than 44 percent of households in the
Philippines have a relative or family member working abroad,2
and the mobile phone plays a tremendous role in keeping families
connected,” said Matt Dill, General Manager,
Western Union Mobile. “We believe there is a
real opportunity to extend the reach of Western Union’s
brand and service proposition to a new and more mobile consumer base.”
The number of immigrants globally is about 200 million –
approximately 3 percent of the world’s
population.2 According to recent World Bank
data, the Philippines is the fourth-largest receiver of remittances in
the world and received an estimated $17 billion USD in 2007.
Once the Western Union® mobile
money transfer pilot has launched, the service will connect operators to
Western Union’s existing global money
transfer system. Once connected to the Western Union service, operators
will be able to use their own “mobile wallet”
software to enable person-to-person mobile money transfers over Western
Union’s cross-border remittance network. The
Mobile Money Transfer service will enable consumers to transfer money to
or from mobile wallets and will offer a global network of Western Union
Agent locations for cash-to-mobile and mobile-to-cash transactions.
Mobile networks now cover more than 80 percent of the world’s
population, and 3 billion people have a mobile phone,3
creating an opportunity to extend the benefits of financial services to
many of the world’s families for the first
time.
The agreement with SMART is part of the pilot program of Western Union
and the GSM Association, a global trade association representing over
700 GSM mobile phone operators, to facilitate the development of
cross-border mobile money transfer services.
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