mobile website launched a year ago, Discovery Communications announced today the addition of new portals for Discovery Channel, TLC, Animal Planet, Discovery Health and Planet Green content which consumers access through their mobile phones at http://www.discoverymobile.com/, as well as through each network's individual web addresses such as http://www.tlc.com/ and http://www.animalplanet.com/.

“With our new portals, consumers can now visit their favorite channels on their mobile phone and have access to an even wider variety of content and mobile applications, such as TV listings, ring tones, SMS message alerts and more,” said Doug Craig, senior vice president, Digital Media Syndication, Discovery Communications. “Complementing our television networks, the mobile website offers programming extensions that consumers can use while on-the-go, all designed to provide fans with another way to engage with Discovery’s content and attract new audiences to its brands.”

Some of the enhancements to the new discoverymobile.com site include:

• Live TV listings updated in real-time
• The ability to sign up for SMS reminders for when favorite shows are airing
• “Tell-a-Friend” links allowing users to send WAP links to other cell phone users
• Expanded fan sites with quizzes, polls, and photo galleries for shows such as Cash Cab, Dirty Jobs, and Man vs. Wild
• A state-by-state dog park locator from Animal Planet
• A consolidated download store featuring ring tones, wallpapers and video
• New features like keyword searchable recipes from TLC’s “Take Home Chef” fansite, among others

Built by Crisp Wireless, a company that powers mobile businesses for media and entertainment brands, the improved site also features greater ease of navigation and a more user-friendly interface for consumers searching for content, brands and information. In the coming months, Discovery plans to integrate dynamic ads on discoverymobile.com using clickable banners designed to ensure the highest-quality user experience and greater appeal to advertisers.

“This site will be a pleasure for viewers to use; it’s easy to navigate and consumers can quickly search for content, information about shows, brands and more,” said Boris Fridman, CEO of Crisp Wireless. “We’re thrilled to have the chance to help bring the familiarity of viewers’ favorite Discovery shows to their mobile devices.”

“Our viewers are passionate about our product and it is key that we find the right tools and outlets to extend their engagement beyond the television screen,” said Randy Rieland, Senior Vice President, Interactive Media, Discovery Channel and Science Channel. “Our new content portals satisfy that need by offering a level of interactivity, information and ease-of-use that consumers can carry with them.”

Discovery’s direct-to-consumer mobile website is part of the company’s multi-faceted mobile strategy, which also includes a 24-hour dedicated mobile programming network, Discovery Mobile, available to Alltel Wireless, Sprint and MobiTV customers; on-demand mobile video clips through Verizon’s V-Cast service and Helio; and streaming video channels from Discovery Channel, TLC and Animal Planet, also available to Alltel Wireless and MobiTV customers.

Information Source:    BUSINESS WIRE