today that mobile media veteran Ken Willner has joined the company as Vice President of Market Development. In this new position, Ken will lead business strategy and partnerships with brands and agencies to drive awareness and adoption of the company’s innovative platform and business proposition within the advertising industry.

“Zumobi is seeing great interest in an advertising world hungry for relevancy and reach to the mobile user. We have continued to build momentum with last month’s Microsoft partnership announcement. We are proud to have another well-respected leader joining our team,” said Eric Hertz, CEO of Zumobi. “From his success with the American Idol media campaign for AT&T Wireless to his contributions to start-up companies and established players, Ken’s work speaks for itself.”

Ken comes to Zumobi from AT&T Wireless, where he served as Vice President of Advertising and Media. It was there that he spearheaded the American Idol marketing campaign, widely recognized as the seminal event that popularized text messaging in the US. He also founded Fizzylab, an early entrant in the contextual search and advertising space, and as Vice President of Marketing, helped it grow from a garage start-up to a company with more than 50 media clients in just 15 months. Ken began his career in advertising, holding senior management positions at McCann-Erickson and Rubin Postaer and Associates, where he led advertising and branding campaigns for companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, and Domino’s Pizza. Ken graduated from the University of Washington with a B.A. in Marketing.

“Zumobi is an absolute game-changer as a mobile media platform. Its compelling, user-centric design enables brands to create unique and engaging mobile experiences for consumers,” said Willner. “I am thrilled to join the team and play a part in bringing this groundbreaking mobile platform to market.”

Information Source:    Business Wire