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Volas Entertainment Launches SmartPDA Central Print E-mail
Herzliya, Israel  February 18, 2008 – Volas Entertainment Ltd, part of Logia Group and a provider

of mobile video solutions and value added managed services, announced today the introduction of SmartPDA Central, a white label mobile content portal that offers premium mobile content and useful mobile internet sites, straight to a user's Windows Mobile, Symbian, Blackberry, Palm or any other Smartphone and PDA device.

The portal is ready to be deployed to wireless operators and service providers while Volas Entertainment will be overseeing all technical and operational aspects of its management and content aggregation.

Smartphones and PDA devices have become more popular today with hundreds of millions of devices in markets worldwide. In 2007 alone over 100 million Smartphones and wireless PDAs have been sold. However, until now not every operator offered their users the ability to access premium mobile content from these devices due to the lack of resources, focus and the right content. With no way to consume this content directly over the operator’s network, Smartphone and PDA users have had to gain access through manually synchronizing with a web connected PC, thus excluding the operator from the value chain completely.

Volas Entertainment’s SmartPDA Central has been designed in order to address this problem. Delivered directly to any Smartphone and PDA via a mobile internet connection, SmartPDA Central builds on a wide catalog of unique, already aggregated content. The content portal includes useful mobile sites and links, applications, games, themes, videos, wallpaper and more, allowing the operator to expand customer relationships, increase loyalty and user satisfaction.

The portal builds on operator's unique brand and fully integrates with its legacy systems, including billing and subscriber management, while offering "anywhere, anytime" business and entertainment content specifically designed for mobile users' needs.

"Mobile content is becoming part of daily life for consumers across the world, and SmartPDA Central is the only solution on the market today, which enables the cellular operator to provide unique content directly to the millions of Smartphone and PDA users," says Doron Cohen, CEO and Founder of Volas Entertainment. "SmartPDA Central will significantly enrich the service catalog of operators and become a key differentiating factor in their content offering."

 

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