ad-management systems for viewer-controlled video, today announced Larry Kramer has been named chairman of the board of directors, and Tracy Martin has joined the company as chief financial officer. Kramer provides deep knowledge of, and insight into, the digital media content business as well as additional governance for BlackArrow, while Martin augments an experienced leadership team from the advertising, television, cable and digital media industries.

“As BlackArrow continues to grow and advance, there is tremendous value in bringing industry experts on board,” said Dean Denhart, president and CEO, BlackArrow. “Larry Kramer is one such expert. As our chairman, he brings extensive expertise and a proven new media business track record to BlackArrow. Likewise, Tracy Martin is an accomplished financial executive with over 20 years of experience in finance and operations at leading technology and digital media companies.”

Larry Kramer is senior advisor at Polaris Venture Partners, a national venture capital firm with over $3 billion under management. From March 2005 until November 2006, he served as the first president of CBS Digital Media, a new division he created to integrate all new media operations for the network. Prior to joining CBS, Kramer was chairman, CEO and founder of MarketWatch, Inc. (CBS MarketWatch) until its sale to Dow Jones in January 2005. Kramer was also vice president of Data Broadcasting Corp., following its acquisition of his company, DataSport, Inc. Previously, Kramer spent more than 20 years in journalism as an award-winning reporter and editor for the San Francisco Examiner, the Washington Post and the Trenton (N.J.) Times.

As chief financial officer, Martin has fiduciary purview over BlackArrow’s business and operations. Prior to joining BlackArrow, Martin served as vice president of operations, finance at Yahoo! Inc. Previously, he was senior vice president, operations and chief financial officer at Knight Ridder Digital where he had responsibility for the company’s 31 websites, in addition to management of all financial functions of the company’s online operations. Before Knight Ridder Digital, Martin was chief financial officer for Red Herring Communications and corporate controller for NeoMagic Corporation. Martin also held various senior finance positions at Apple Computer and was a senior auditor at Price Waterhouse.

About BlackArrow, Inc.

BlackArrow provides multiplatform ad management for viewer-controlled video. The company’s ad-management platform streamlines the complexities of video-based advertising — helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif.

Information Source:    Business Wire