applications and services that integrate mobile phones and computing, today announced the appointment of Richard Roberts as chief marketing officer. As CMO, Roberts' primary focus is to help shape the future direction of CallWave and to dramatically increase revenue by bringing new products to new markets.

“Rich’s extensive background in both the online and mobile worlds will be a vital asset as we expand our product portfolio and continue to move into new markets,” said Jeff Cavins, chief executive officer of CallWave. “We have a very ambitious agenda for 2008 and are thrilled to have Rich on board to help us achieve CallWave’s growth objectives.”

Prior to joining the CallWave executive team, Roberts headed up marketing for cutting-edge online and mobile brands such as CNET, SendMe Mobile, ZipRealty and Zing Networks where he drove significant growth through innovative acquisition and viral marketing programs. His 20-year marketing career also includes successful experience with world-class companies such as Grey Advertising, Pfizer and BMG Direct. Roberts earned his B.A. in Economics at Emory University and an MBA from the School of Management at Yale University.

About CallWave, Inc.

CallWave enables mobile, landline, and desktop interoperability in ways never before possible. The result is a true, fully integrated, unified communications experience that provides complete control and manageability of the most critical devices on which users rely - the PC and the phone.

CallWave's services are interoperable across mobile, computer and landline devices and work with a user's existing phone number and service provider. CallWave also private-labels its full suite of services to partners and carriers - providing the critical layer in their unified communications strategy. Founded in 1998, CallWave is a publicly traded company headquartered in Santa Barbara, California.

Information Source:    Business Wire