service plans, announced today that it has appointed Terry Hsu as Executive Vice President and President of Simplexity’s popular satellite television division, VMC. Through VMC and its expansive marketing network of thousands of partner websites, Simplexity is driving deeper into the home connectivity service market with a full suite of digital services that include high-speed Internet, cable TV, VOIP phone and bundled services.

Mr. Hsu brings over 17 years of sales and distribution experience ranging from retail, indirect channels, online sales, and telesales. He has held management positions with Helio, Circuit City, Cox Communications, Sprint, and AT&T. Most recently, Hsu served as Vice President of Direct Sales for Helio, an MVNO focused on advanced mobile data services founded by Earthlink and SK Telecom.

Hsu will report directly to Simplexity's CEO, Andy Zeinfeld. “With thousands of marketing partners and sales affiliates, and millions of customers, we are uniquely positioned in the online market to seize the opportunities in offering more products and services beyond only wireless. Terry is a great addition to the Simplexity family. He brings years of valuable experience and expertise, and he will help lead Simplexity’s drive into the larger home connectivity services landscape,” said Zeinfeld.

“I am very excited to join the talented team at Simplexity,” said Terry Hsu, Simplexity’s new EVP and President of VMC. “I am eager to leverage Simplexity’s award-winning customer experience and leadership in the wireless market along with VMC’s strength in satellite TV to catapult our position into the broader home connectivity services market.”

Hsu received a Bachelor of Science from the University of South Carolina, a Master of Business Administration from the University of Maryland, and a Juris Doctorate from the Georgetown University Law Center.

About Simplexity

Simplexity is a leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. including AT&T, Verizon Wireless, T-Mobile, Sprint/Nextel and Alltel. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly, a leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems.

Information Source:    Business Wire