marketing solutions, today announced that the company will now offer its customers content optimization for mobile devices. iPost’s Content Optimizer enables companies doing email marketing to review their creative content in leading email clients such as Outlook, Hotmail, and Yahoo, prior to launching their campaigns. The new feature allows iPost’s clients to validate and optimize the appearance and workability of their emails for delivery to mobile devices using email clients like Blackberry, Symbian, and Windows Mobile.

“We are pleased to offer our customers the new mobile rendering functionality, because it is especially relevant right now with the increasing use of mobile devices,” said Katrina Anderson, Delivery Assurance Officer for iPost. “We worked to integrate the Optimizer into our delivery assurance solution, and made sure that it fits seamlessly with all of the other features of our iPost Mailing Manager. It is just another easy-to-use aspect of content preparation before the launch of a mailing.”

The global mobile market subscriber base reached 3.25 billion in 2007, and sales of smartphones overtook the sales of PCs and laptops for the first time that year, as well. The market for smartphones is expected to reach 1 billion units and grow 1600% in the next 3 years. With the multitude of smartphone and mobile device designs, screen sizes and functionality, it is a challenge for marketers to ensure their email messages are not only received, but received effectively, by mobile device users.

iPost worked in partnership with Pivotal Veracity, the number one ranked independent email delivery auditing and optimization company, to develop Content Optimizer, which is powered by Pivotal Veracity’s eDesign Optimizer technology.

“It’s been great to be able to work with iPost to develop their Content Optimizer,” said Deirdre Baird, CEO of Pivotal Veracity. “With the proliferation of mobile devices and so many brand messages being delivered in this way, iPost’s Content Optimizer now provides an easy and effective way to ensure integrity and maintain control over the user’s experience with the brand at the device level.”

iPost’s Content Optimizer takes the hard work and guesswork out of email rendering, enabling users to validate that their links are working and that their text and HTML render properly in all leading email clients worldwide and the top mobile device email programs.

iPost’s Content Optimizer is a part of a complete suite of delivery assurance services offered by iPost, which includes the Delivery Tracker report which was also developed by Pivotal Veracity. The Tracker allows the sender to audit the entire email delivery process, providing comprehensive reporting on what percent of the messages are reaching the inbox, being redirected to the spam folder, and being bounced.

Information Source:    Business Wire