with immediate, comprehensive subscriber data and expert analysis of their roaming operations, continues to gain a strong foothold in the mobile marketplace, according to Syniverse Technologies, a leading provider of technology and business solutions for the global telecommunications industry.

“Competition for subscribers is intense, so operators are now focusing on increasing the quality of service for roaming subscribers to reduce churn and loss of roaming revenue,” said Tony Holcombe, Syniverse President and CEO. “Syniverse developed GSM Visibility Services to enable mobile operators to effectively manage their mobile roaming traffic by giving them the ability to rapidly identify and resolve issues in both home and visited networks. This tool benefits both operators and subscribers, and we think it represents an enormous opportunity for global operators to increase roaming revenue through a differential advantage.”

Holcombe said the operator responses Syniverse has received since introducing GSM Visibility Services last year have been phenomenal.

“Every operator who has entered our trial program for this solution has signed a contract for the service,” he said.

Syniverse has quickly secured more than a dozen customers for GSM Visibility Services, including one with Telcel Mexico, part of América Móvil group and Mexico’s largest operator.

From a single computer screen, GSM Visibility Services provides a comprehensive source of real-time customer roaming activity. Access to this information enables operators to effectively and quickly resolve subscriber roaming problems at a customer-service level, rather than having to elevate issues to higher-cost technicians or engineers. The easy-to-use web interface requires minimal training, making it an excellent fit for service departments with high turnover.

These benefits ultimately improve quality of service and experience for an operator’s roaming subscribers, which are typically the customers that generate the most revenue. By allowing operators to quickly resolve any roaming problems and drastically reduce downtime, Visibility also ensures subscribers are able to quickly resume roaming activities and continue to generate roaming revenue.

Information Source:    Business Wire