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Qualcomm Introduces New Service Option for Operators Interested in Deploying the BREW Solution Print E-mail
SAN DIEGO, Calif.  March 31, 2008 -- Qualcomm Incorporated, a leading developer and innovator

of advanced wireless technologies and data solutions, today announced that it is offering BREW® managed service, a new solution for operators that want to outsource their data services. With BREW managed service, Qualcomm hosts a single catalog of BREW applications that operators may offer to their respective subscribers who purchase BREW-enabled handsets. The hosted service is designed to provide operators a dynamic mobile application shopping experience that drives wireless data growth at low operational costs. This new offering will enable Qualcomm to provide BREW service to 23 operators who were previously being hosted by Midwest Wireless, including Bluegrass Cellular, Cellcom and Alaska Communications Group.

“We are pleased to provide this managed service for operators who might not otherwise have the opportunity to offer such a broad selection of applications and services to their customers,” said Arvin Chander, vice president of carrier relations for Qualcomm Internet Services. “Qualcomm is dedicated to driving the growth and evolution of wireless data and we will continue to leverage our years of experience in powering mobile content offerings to provide solutions to meet market demands.”

“The comprehensive catalog of BREW applications that Qualcomm continues to offer has allowed us to effectively meet our customer demand for data and unique applications,” said Barry Nothstine, director of marketing and product development for Bluegrass Cellular. “Since we launched the service, our users have become excited about the additional content that allows them to create a customized phone experience, and we have seen a marked increase in data ARPU.”

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW, BREW Gaming and BrandXtend™, are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers.

 

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