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SAN DIEGO, Calif.
March 31, 2008 -- Qualcomm
Incorporated, a leading developer and
innovator
of
advanced wireless technologies and data solutions, today announced that
it is offering BREW® managed service, a new solution for operators that
want to outsource their data services. With BREW managed service,
Qualcomm hosts a single catalog of BREW applications that operators may
offer to their respective subscribers who purchase BREW-enabled
handsets. The hosted service is designed to provide operators a dynamic
mobile application shopping experience that drives wireless data growth
at low operational costs. This new offering will enable Qualcomm to
provide BREW service to 23 operators who were previously being hosted
by Midwest Wireless, including Bluegrass Cellular, Cellcom and Alaska
Communications Group.
“We are pleased to provide this managed
service for operators who might not otherwise have the opportunity to
offer such a broad selection of applications and services to their
customers,” said Arvin Chander, vice president of carrier relations for
Qualcomm Internet Services. “Qualcomm is dedicated to driving the
growth and evolution of wireless data and we will continue to leverage
our years of experience in powering mobile content offerings to provide
solutions to meet market demands.”
“The comprehensive catalog of BREW applications that Qualcomm continues
to offer has allowed us to effectively meet our customer demand for
data and unique applications,” said Barry Nothstine, director of
marketing and product development for Bluegrass Cellular. “Since we
launched the service, our users have become excited about the
additional content that allows them to create a customized phone
experience, and we have seen a marked increase in data ARPU.”
Qualcomm Internet Services enables mobile retailing solutions and
Internet services that accelerate consumer adoption and usage of mobile
data worldwide for its operator, brand & affinity and content
provider customers. BREW, BREW Gaming and BrandXtend™, are
comprehensive solutions for customers seeking to bring high-value
wireless services to market and enhance the mobile experience for
consumers.
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