launch of the easiest way to interact with radio stations – by simply dialing #SKY^™ (#759). PoundSKY™ is the first service in the world that allows mobile consumers to identify on-air content and advertisers from radio stations. There is no fee to use the #SKY service. It is an ad-supported service that enables consumers to link with radio advertisements, communicate directly with radio stations, identify songs and broadcast content, share with their friends, and automatically post to Facebook. The universal number, #SKY, works with FM radio stations in the major metro areas of California.

By simply dialing one number, #SKY, consumers can link to anything they hear, call in to radio stations, enter contests, receive information and coupons for advertisers, and more. PoundSKY also works on television broadcasts, linking consumers to programs and purchase opportunities for MTV^® and American Idol^®1. Consumers are able to link directly to advertisers’ commercials and receive information on the product right on their phone or the PoundSKY Web portal. Consumers easily get the information they want, when they want it – and can act on that information immediately. PoundSKY does not require users to download an application to their handset or launch an application to manage content. Additionally, it is carrier agnostic, allowing anyone to use the service no matter which mobile phone service they use.

“We started SkyClix because we saw an opportunity to make traditional media interactive and mobile by providing consumers with all of the information they are looking for when tuning in to a radio station,” said Bob Reid, CEO of SkyClix. “Our goal is to make communication with broadcasters easier than texting and add significantly more value and features. Similarly, with the advertising community, we strive to extend advertisers’ reach beyond impressions to let them deliver information, coupons or a response at the point of impulse.”

Using SkyClix PoundSKY service, consumers dial #SKY (#759), hold the mobile phone up to the speaker of the radio or television for about 15 seconds, and within one minute, the consumer receives information on whatever they were listening to. Consumers can then act on the information by downloading a coupon, calling the advertiser, mailing the DJ, entering a contest and more.

PoundSKY is a great asset for broadcasters, as they are able to use the service for promotions, value-add to advertisers and data collection. Additionally, advertisers are signing up for the service as it simplifies direct-response and goes beyond passive broadcast impressions to “click-through,” giving consumers information or coupons from radio and television ads. Broadcasters, advertisers and media placement firms are actively involved in the service and making the most of this great opportunity to truly connect with consumers.

Additionally, PoundSky has created a Facebook application, which enables consumers to post their #SKY broadcast bookmarks to their profile and news feeds; automatically share their #SKY music bookmarks and enable their friends to purchase from iTunes, Amazon.com and other music purchasing sites; and share their advertising bookmarks allowing friends to link directly to current promotions, location information and more. Users can visit http://apps.facebook.com/poundsky for more information.

Founded in 2006, SkyClix was created by Bob Reid and Brad Witteman after they determined consumers should be able to connect with anything they hear – advertisers, broadcasters or songs – as easily as clicking on a link on the Internet, all at no cost to the consumer through an ad-supported model.

SkyClix PoundSKY service is currently available on AT&T, Sprint, Nextel, Alltel, Helio, Dobson Cellular, Virgin Mobile and Boost Mobile with other carriers being added in the coming weeks. To access PoundSKY on carriers not yet offering the service, consumers simply dial toll-free 1-87-POUNDSKY (877-686-3759).

¹ SkyClix^™ Inc. and the #SKY^™ (PoundSKY^™) service are NOT AFFILIATED IN ANY WAY with FOX TV^®, AMERICAN IDOL^®, or FremantleMedia North America, Inc.

² Regular airtime, text messaging and data rates apply. Content purchases using #SKY will incur additional fees on your mobile telephone bill.

Information Source:    Business Wire