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One in Four Would Churn due to Handset Problems (Cellular-News.com) |
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New research conducted by Tickbox on behalf of Sicap, a provider of mobile device management, reveals that one in four (25%) of high-spend consumers (aged 16-34) would change operators because their handset is faulty, despite respondents saying operators (58%) and handset manufacturers (53%) are equally to blame when services don't work. |