on mobile/SMS branded applications and campaigns for various consumer industries, today announced it is launching mo:base, a fully customized and branded widget that aggregates opt-in mobile numbers and enables brands to advertise to a mass audience on their mobile with the click of a button.

mo:base is a snippet of code that can be installed and executed on any HTML-based web page or email. The widget features allows users to enter their mobile phone number to receive fan news, alerts, coupons or other calls to action. The widget can be customized with the brand’s logo and placed anywhere on the brand’s website or even in their email. Only those consumers who opt-in to receive messages from the brand will receive messages and users always have an opportunity to opt out instantly.

mo:base maintains the entire mobile messaging infrastructure including aggregating opt-in mobile phone numbers, entering them into databases, transmitting SMS via www.mobase.mobi and issuing reports. All the brand has to do is compose a message, select a database and press a button to instantly communicate or advertise to their consumer.

“mo:base transforms the complex process of purchasing and aggregating short codes, aggregating mobile numbers, building databases and transmitting SMS into a simple one-click operation,” said Naushad Huda, CEO of Textopoly. “mo:base allows for the distribution via mobile of branded content and allows instant communication between brand and consumer.”

One of the first brands to use the mo:base widget on their website is New York City’s 2008 River to River Festival. It plans to send registered attendees real-time updates about performances, venue changes, traffic alerts and other valuable information in real time.

Kinetic Mobile, a leading out-of-home media agency that creates mobile media campaigns for the world’s leading brands, is another company that relies on Textopoly to deliver unique and feasible creative ideas to their client base. “In Textopoly we have a partner whom we trust to help execute outlined deliverables in a quick, precise and professional way,” stated Ben Kennedy, director of business development for Kinetic Mobile. “They consistently provide well thought-through concepts that permeate with the campaign objectives.”

Monthly costs for mo:base include the customized widget, the complete mobile messaging infrastructure, unlimited incoming messages and pro-rated outgoing message costs. In addition, mo:base will support all international GSM phones by the end of Q3.

About Textopoly, Inc.
Textopoly provides mobile marketing solutions to new and existing brands, specific industries, traditional agencies and content providers, allowing them to engage and reach audiences more effectively and efficiently than traditional means.

Information Source:    Business WIre