Sony Ericsson makes its move with a brand new way to experience games on your mobile

Singapore,  June 17, 2008 -– Today’s announcement sees Sony Ericsson putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line.

With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.

“Gaming is no longer something you do on your own. It’s about having fun with your friends and interacting with the game” says Sven Totté, Head of Product Marketing at Sony Ericsson. “We have used motion sensor technology before in our phones and integrating it into gameplay is a natural progression.”

To complement the F305 there is also now a handy new accessory available for the serious gamer. Although the F305 gives you up to 8 hours of gameplay, there is always now a back-up with the Power Pack CPP-100. Attach it to your keyring and when you need it, simply plug it into the phone to receive an instant battery power boost.

The F305 is about more than just gaming. Slide it open and find it packed with the latest Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0 megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory Stick Micro™ (M2™). It will also be possible to change the look of your phone with Style-up™ covers – two covers to choose from in box.

Fun and entertainment on the move

1. Motion Gaming with three preloaded motion games, “Bowling”, “Bass fishing” and “Jockey” – encounter gaming in a completely new way
2. Additional motion games developed by Gameloft™ plus 50 more 2D and 3D games available for download at PlayNow.
3. Loud stereo speakers– enhance your gaming experience or share the latest music with friends
4. Horizontal game play and dedicated gaming keys – play games the way you want
5. 2.0 megapixel camera and Bluetooth™ - a complete media experience
6. Expandable memory – Memory Stick Micro™ (M2™) slot.

The F305 with Motion Gaming will be available in Polar White and Mystic Black in selected markets from Q3 2008. It will be a Quad-Band EDGE phone supporting 850, 900, 1800 and 1900 frequency bands.

Sony Ericsson bolsters its entry range with a duo of phones

Singapore,  June 17, 2008 -– Two new candy-bar phones from Sony Ericsson, designed with simplicity and value for money in mind. The J132 is a talk and text phone with FM radio and stereo hands free kit; the solid feel and dust-resistant keypad make it an ideal everyday companion. For those wanting a clear-cut camera phone, the K330 with video capture and Bluetooth™ sharing is the obvious choice. This phone also offers FM radio listening via speakerphone or stereo headset.

“There are certain phone features, such as a large phonebook and torch functionality, that are considered key to consumers in developing markets ” says James Marshall, Head of Portfolio Marketing at Sony Ericsson. “We’ve made sure that both of these phones pack all of the essential features and appeal to anyone wanting a durable, no-nonsense mobile.

”Everything about the J132 is uncomplicated. Its clear and bright screen coupled with its one-click shortcuts and easy-to-use navigation key means that you are ready to text, search for a number or access the FM radio without fuss.

J132 - Lasting Communication

1. Solid talk and text phone with dust-resistant keypad
2. FM radio and loudspeaker – enjoy quality radio entertainment with RDS support
3. Handsfree Kit – handle calls on the move
4. Radio alarm clock – wake up to your favourite station
5. Torch function – find objects in the dark
6. Up to 9 hours of talk time or 450 hours standby

Alternatively, for those looking for a little bit more from their mobile, the K330 enables users to capture video and photos, plus share them easily via Bluetooth™ with another phone or Bluetooth™ enabled device. Keep your memories with you with the K330’s storage for up to 250 photos or 12 minutes of video footage, making it the perfect pocket photo album.

Since the K330 supports Bluetooth™ it can easily be teamed up with handy accessories such as the new Sony Ericsson Bluetooth™ headsets HBH-PV715, 720 and 740. They represent the next generation of Bluetooth™ accessories – high performance headsets that are stylish, practical and versatile, whatever your needs.

The K330 - Lasting Memories

1. Storage for up to 1,000 contacts and 450 text messages
2. Capture and store up to 12 minutes of video (in 2 minute clips)
3. Snap happy with VGA camera and store up to 250 images
4. View photos on the 1.7’’ display
5. Listen to music and news on the go via the FM Radio
6. Keep track of calories and make your own daily health plan with Health mate
7. Torch function – guide your way home with the luminous screen and find objects in the dark

So whether it’s dust resistant text, talk and radio or straightforward snap-and-share, the new J132 and K330 add breadth to Sony Ericsson’s entry-level line-up. The J132 will be available in Night Black and Heaven Blue in selected markets from Q4 2008. The K330 will be available in Gold on Black and Green on Black, again in selected markets from Q3 2008.

The J132 will support GSM 900/1800 frequencies and the J132a for US markets will support GSM 850/1900, The K330 will support GSM/GPRS 900/1800 and the K330a: GSM/GPR 850/1900.

At a glance

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Sony Ericsson Unveils its first ever 8.1megapixel camera phone and a stylish snapshot phone

Singapore, June 17, 2008 -– The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. In comparison the S302 Snapshot is for those who want it all at an affordable price – good looks, must-have features and a pocket-sized slim design.

“The C905 Cyber-shot™ and S302 Snapshot have been developed to make us all better photographers! That means making it easier to take great shots and never missing that magic moment.” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Although both have photography at their core, the phones are very distinct; the 8.1megapixel C905 is a viable alternative to a digital camera and the S302 is perfect for those who don’t want to miss a moment and like to send or Bluetooth™ their photos to their friends.”

The C905 Cyber-shot™ - Take your best shot

1. Complete digital camera experience on a phone – true digital camera styling and an 8.1 megapixel camera with Xenon flash
2. Outstanding picture quality – complete with face detection auto-focus, smart contrast and image stabilizer
3. From baby’s first steps to an amazing sunset; store them all on the 2GB Memory Stick Micro™ (M2®) included
4. The USB adaptor (CCR-70) provided in-box allows for easy transfer of your photos to-and-from your PC.
5. View high-quality pictures on the phones impressive 2.4” scratch-resistant mineral glass display
6. Share your memories – send your photos wirelessly from your phone to your TV via Wi-Fi™ (using DLNA), or connect with wires using the TV-Out Cable ITC-60, also announced today
7. Upload photos to your own online blogsite or print your photos with fantastic resolution up to A3 size
8. Much more than a camera phone - GPS-enabled for geo-tagging of photos and navigation support.

The S302 Snapshot - Good for your image

1. Slick and slimline with a stylish design and a premium, high-gloss finish
2. 2.0 megapixel camera with an easy-to-learn camera menu. Use the S302 just like you would a digital camera
3. Photo light and Photo fix – useful photo functions to help you get the shots you want
4. Capture the action - video recording and playback
5. Room for your entire photo album - up to 20 MB internal memory and Memory Stick Micro™ (M2™) support
6. Transfer photos easily via USB, Bluetooth™ or Memory Stick Micro™

Building on Sony Ericsson’s camera phone heritage, the C905 Cyber-shot™ phone and S302 Snapshot are all-round performers that maximise their camera credentials. The S302 introduces a premium looking, yet affordable phone with a snapshot camera at-hand when needed. The C905 is a powerful 8.1 megapixel camera phone that looks, feels and acts like a real camera.

The C905 Cyber-shot™ will be available in three colours (Night Black, Ice Silver and Copper Gold) in selected markets from Q4 2008. It will support the following networks:

C905: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 2100.
C905a: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 850/1900/2100
C905c: GSM/GPRS/EDGE 850/900/1800/1900.

The S302 Snapshot will be available in Crystal Blue and Thunder Grey in selected markets from Q4 2008. The S302 (and S302c for China markets) will support GSM/GPRS/EDGE 850/900/1800/1900. TV-Out Cable ITC-60 will be available Q4 2008

At a glance

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1) Facts and features may vary depending on local variant.
2) Talk, standby and video call times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

Images courtesy of Sony Ericsson website