service, Whrrl, today announced new mobile support for the BlackBerry World 8830, multiple Motorola RAZR models including the V3M, v3xx, V9, v9M, and the Samsung M610. The new devices join current Whrrl-supported devices: the BlackBerry Pearl and Curve, the Nokia N95, and soon the Apple iPhone.

Available for free to all Internet-connected Americans and now to millions more mobile users, Whrrl provides an entirely new discovery pathway for finding and sharing local knowledge with friends and communities. At the nexus of social networking, local discovery and user-generated content, Whrrl combines mapping and micro-blogging technology into a unique social discovery experience that changes the way people use virtual friend networks to shape their experiences in the physical world.

“Not only are we now bringing Whrrl to more and more people, but we’re giving them and our existing users an incredible experience that in true Web 2.0 fashion is continually improved through ongoing new feature and functionality rollouts,” said Jeff Holden, Pelago CEO and co-founder. “What our development team has accomplished in the few short months since beta launch is a tremendous achievement and certainly places Whrrl at the front of a very competitive new market.”

In addition to the expanded mobile device support, Pelago has also announced a number of enhancements to both the Web and mobile Whrrl experiences.

The new mobile Whrrl experience features improved mapping capabilities which can plot friends’ real-time locations on the Whrrl map. In addition, the mapping experience on mobile Whrrl is faster than ever and now allows users to filter the map to see only the people, places and events that are important to them.

The Whrrl Web experience now offers the “what’s on my map?” feature which provides users with a helpful navigation menu for exploring places and events with the aid of friends and dozens of targeted filter options to create a user-customized view of the Whrrl map. With millions of locations and events listed in Whrrl, the “what’s on my map?” feature helps users quickly drill down to their specific criteria and repopulates the Whrrl map using only those results.

Another new mapping enhancement made to Whrrl’s Web experience is the Whrrl Radar feature that provides users with information on people, places and activities taking place beyond the view of a user’s currently mapped location. Still, another new feature to the Whrrl experience via the Web is the ability for users to hide their Whrrl Feed in order to get a full screen view of the Whrrl map.

Whrrl is available across the entire U.S. market with deep content location and event content provided for Seattle, Portland, San Francisco, Los Angeles, San Diego, Austin, Chicago, Boston, New York, Washington, D.C., Atlanta, Kansas City, Phoenix, Philadelphia, Denver, Columbus and Miami.

About Pelago

Pelago, Inc. is an early-stage company based in Seattle developing a new generation of consumer experiences based on breakthrough technology, including Whrrl, a new mobile and Web-based service at the intersection of social networking and local discovery. Pelago was founded by former senior executives from Amazon.com and is backed by leading venture capital firms from the U.S., Europe and India.

Information Source:    Business Wire