application for its technology has been filed with the Patent Office in India. The company is seeking to protect the Intellectual Property Rights of Myscreen and enables the company to operate and maintain its position as global market innovator and leader in the mobile advertising space.

"The mobile phone market in India is predicted to grow to 500 million subscribers by 2010," said Christian H. Meissner, Executive Vice President, Myscreen. "One of our strategies is to target the rapidly growing BRIC countries (Brazil, Russia, India and China) where we feel advertisers will now have a utility to reach these consumers with ease".

The filing of patents in specific countries, such as India, is just the start to protect its technology globally. Myscreen's technology is patent pending in the USA, Canada and the World. By applying specifically to the Intellectual Property office for India, it ensures a solid foundation to build a successful market.

MyScreen is set to revolutionize the mobile communications industry with its Patent Pending technology. MyScreen delivers an outstanding value proposition to subscribers, advertisers and wireless carriers, through the delivery of non-intrusive advertising, to an engaged and receptive audience.

About MyScreen

MyScreen is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video at the end of a call.

Information Source:    PRNewswire-FirstCall