Omnicom digital marketing agency, has named branding expert Jason Theodor Creative Director. An avid blogger, lecturer, and industry veteran with eleven years experience, he will be based in Toronto.

Theodor served as Interactive Creative Director at Ogilvy and MacLaren McCann prior to joining Critical Mass. He played an integral role in both Yahoo!'s global re-branding and Dove Evolution's viral campaign. He also started his own online consultancy specializing in idea generation for marketing, branding, and creativity, working with such agencies as Saatchi and Saatchi, JWP, Ogilvy and Mather, and Idea Couture.

Previously, Theodor led online branding initiatives for Yahoo!, Dove, General Motors, Rogers, Cisco, American Express, IBM, Mattel, Microsoft, Nestle, Sony, and other Fortune 500 companies.
The Canadian Marketing Association (CMA) has repeatedly recognized Theodor's work. He received the 2007 CMA Award for Yahoo! Canada's "Dance Dance Monkey" and the 2005 CMA Award for New Media: E-Mail for General Motors of Canada Limited's "Interchange."

Jason also authors the blogs, 1% (1over100.com) and ThereIsNoBox.ca (thereisnobox.wordpress.com), in addition to consulting, lecturing, and driving workshops on brainstorming techniques and creativity.

"Jason brings a wealth of experience in the converging worlds of advertising, marketing, and Web 2.0," said Dianne Wilkins, Chief Executive Officer of Critical Mass. "We expect that our clients' campaigns will benefit from his creativity, forward thinking and passion for the online channel."

About Critical Mass
Critical Mass, an Omnicom digital marketing agency, was founded in 1995 and has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London.
About Omnicom

Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services.

Information Source:    PRNewswire

Image courtesy of jasontheodor.com