customers can readily find an outlet to purchase the iPhone 3G on Friday.

Select Rogers Plus stores to open early coast-to-coast on July 11 Launch

TORONTO, Ont.  July 9, 2008 -- In anticipation of iPhone 3G launch on July 11, Rogers Wireless today announced plans to open the doors of select Rogers Plus retail stores across Canada in advance of regular hours. Starting at 8:00 am July 11, Canadians will be able to purchase the new iPhone 3G at special launch day events to be held at six Rogers Plus stores across the country. Be among the first in Canada to get the next generation iPhone 3G and have the choice of a 6GB data plan through a limited time promotional price offer.

"As Canada's leading wireless carrier, Rogers is excited to bring iPhone 3G to Canadians even sooner, allowing our customers to be amongst the first in the world to experience this amazing mobile innovation," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "To celebrate its launch on Canada's fastest wireless network, we're rolling out the red carpet with special events at six Rogers Plus stores and a limited time price promotional data offer from coast-to-coast."

iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.
Rogers Launch Promotions

The following Rogers Plus stores in these cities will open their doors at 8:00 a.m. (all times local) on Friday, July 11 for advance purchases of the Apple iPhone 3G:

Toronto: 112-10 Dundas Street East
Montreal: 1015 rue St. Catherine Ouest
Ottawa: 690 Bank Street
Halifax: Unit 265, 7001 Mumford Road
Calgary: 5244 Falsbridge Gate, NE
Vancouver: 2097 West Broadway

Customers attending launch day events at these Rogers Plus stores will be treated to a free early bird breakfast and have a chance to win Rogers Wireless prizes.

Effective July 11, and as a limited time promotional offer for customers who activate by August 31 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit 35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes of YouTube videos each and every month.**

New Canadian iPhone 3G customers will also have the choice to select from Rogers Wireless' existing voice and smartphone data plans and/or additional features to best suit their needs, or from Rogers Wireless' value bundled plans specifically for iPhone 3G. Existing Rogers Wireless customers can keep their current voice service plan and select a separate data plan to meet their needs or choose from other plans after checking their individual upgrade eligibility.

Starting July 11, iPhone 3G will be available at participating locations across Canada, including select Rogers Plus, Rogers Video, and Rogers Wireless retail locations and at the following specially selected authorized Rogers Wireless dealers: WirelessWave, TBooth and Wireless etc. iPhone 3G can also be purchased online at http://www.rogers.com and through Rogers' customer service at 1-888-764-3771. For a complete store listing, visit http://your.rogers.com/mq/mqlocator.asp. Due to anticipated high demand, there is a maximum purchase of two iPhone 3G per customer.

*  Based on 3G and EDGE testing. Actual speeds may vary due to a variety of factors.
** Based on live trials of iPhone 3G on Rogers HSPA network, July 2008

About Rogers Wireless

Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.4 million customers under both the Rogers Wireless and Fido brands. Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries/areas with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada, utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc., a diversified Canadian communications and media company.

Montreal flagship store opens early for July 11 iPhone 3G launch

TORONTO, Ont.  July 9, 2008 - In anticipation of iPhone 3G launch, Fido, Canada's fourth largest wireless provider today announced plans to open the doors of Fido's flagship store in Montreal two hours early on July 11. Starting at 8:00 a.m. on July 11, customers will be able to purchase the new iPhone 3G in advance of regular store hours at a special launch day event at the Fido flagship store at 1004 rue St. Catherine Ouest, Montreal. Be among the first in Canada to get the next generation iPhone 3G and have the choice of a 6GB data plan through a limited time promotional price offer.

"Fido is excited to bring iPhone 3G to Canadians with the choice of even more data," said Sylvain Roy, Senior Vice President and General Manager, Fido. "iPhone 3G is the perfect device to complement our customers' urban lifestyle, with its amazing web browsing capabilities, iconic design and interface, and high speed network access."

Customers who attend the launch day event at Montreal's flagship Fido store will be treated to a free early bird breakfast and have a chance to win Fido prizes.

Effective July 11, and as a limited time promotional offer for customers who activate until August 31, 2008 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit 35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes of YouTube videos each and every month.*

New Canadian iPhone 3G customers will also have the choice to select from Fido's existing voice and smartphone data plans and/or additional features to best suit their needs or from Fido's specific value bundled iPhone 3G plans. Existing Fido customers can also keep their current voice service plan and select a separate smartphone data plan to meet their needs or choose from other plans after checking their individual upgrade eligibility.

Starting July 11, iPhone 3G will be available at participating locations across Canada, including select Fido retail locations and at the following specially selected authorized Fido dealers: WirelessWave, TBooth and Wireless etc. iPhone 3G can be purchased online at http://www.fido.ca and through Fido customer service at 1-888-481-3436. Existing Fido customers in their renewal window can use their FidoDollars towards purchase. For a complete store listing, visit http://www.fido.ca. Due to anticipated high demand, there is a maximum purchase of two iPhone 3G per customer.

About FIDO

Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries/areas. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit fido.ca.

* based on live trials of iPhone 3G on Rogers HSPA network, July 2008

Information Source:    PRNewswire-FirstCall