mobile messaging services, today announced its agreement with cellity to deliver its messaging services. cellity offers innovative solutions for low-cost telephone calls and text messages through its free software for mobile phones.

By partnering with Sybase 365, cellity is able to expand its reach and ensure the largest number of users can access its service-enabling software. Sybase 365 also reliably delivers SMS messages from cellity users to non-cellity users inviting them to join the cellity community.

Sybase 365’s robust global operator-grade network enables cellity to dramatically improve the reliability of messaging delivery. Additionally, the company benefits from Sybase 365’s global reach thus expanding its coverage to reach millions of mobile phone users around the globe.

With an average monthly growth of more than 50 percent, the German start-up has dramatically increased its service uptake, with more than 4.5 million software downloads in over 150 countries worldwide to date.

“Sybase 365’s messaging services give us the freedom to actively grow our business,” said Sarik Weber, cellity founder and CEO. “A crucial prerequisite for us when choosing a messaging partner was the ability to guarantee secure and reliable delivery of our mobile traffic. This requirement led us to Sybase 365.  Its global operator network, its expansive reach to more than 700 mobile operators, and its high reliability combine to make it an ideal partner for our enterprise.”

Cellity relies on Sybase 365 messaging services in two key areas for its communicator product. During the customer registration process, an SMS containing a WAP link for the cellity software download is sent to new users. Also Sybase 365 delivers text messages from existing cellity users to non-cellity users inviting them to join the service.

“The mobile messaging market continues to soar, as evidenced by cellity’s impressive growth rates,” says Mark Weait, regional director, Northern EMEA at Sybase 365. “We are delighted to help enterprises such as cellity to manage their data traffic and further expand their business activities.”

About cellity AG

Based in Hamburg, Germany, cellity AG was founded in October 2006 and offers innovative mobile telephony services based on its own software technology. Besides cleverCALL, the first automatic least-cost software for the mobile phone, the company’s portfolio includes the new cellity Communicator which offers freeSMS, worldCALL, groupCALL and other innovative features.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc., is a global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging Services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 2.4 billion subscribers around the world.

Information Source:    Sybase

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