today announced partnerships with five new mobile content providers:

• FunMobility, which delivers a unique, integrated mobile entertainment experience through best-in-class mobile multimedia applications that enable consumers to connect and express themselves through mobile photos, videos, music, graphics and slideshows
• Hands-On Mobile, a premier mobile technology company and award-winning developer and publisher of mobile entertainment
• Digital Chocolate, Inc., a leading publisher of high-quality, original games and software across mass-market casual platforms
• Viva Vision, the leading provider of entertainment applications and content for mobile slideshows, video on demand, and live video
• Cequint, a provider of technology that enables wireless carriers to offer enhanced Caller ID services

The vast majority of licensed content does not follow mobile phone subscribers when they purchase a new phone. Results from a recent survey of FusionOne mobile operator customers, conducted by Market Tools, Inc., indicate that only 13% of mobile phone subscribers repurchase their licensed content, including games, applications, and ringtones, when they change phones.

With these new partnerships, mobile phone subscribers now have the ability to seamlessly move licensed content from these companies from one mobile device to another using FusionOne’s Mobile Content Transfer solution. As a result, content providers can preserve and extend existing relationships with their subscriber customers independent of a subscriber’s mobile device, and subscribers will no longer be inconvenienced by having to remember, repurchase and re-download applications from their previous phone.

"Subscribers to Viva Vision's dynamic and interactive slideshow applications would undoubtedly be upset if there were an interruption in their ability to enjoy our world-class content," said Nick Montes, president of Viva Vision. "Our partnership with FusionOne solves this potential problem, ensuring uninterrupted service for our customers."

“The growth in mobile gaming in recent years means that application and service providers need to work together to ensure an enjoyable, hassle-free experience for users,” said Trip Hawkins, founder and CEO of Digital Chocolate. “With our relationship with FusionOne, our subscribers can now continue to enjoy Digital Chocolate’s unique, high-quality offerings without interruption when they switch phones.”

FusionOne is leading the industry-wide initiative to offer mobile phone subscribers the same level of restoration capabilities for their licensed content as they experience with their mobile phone address books and user-generated content. At Qualcomm’s BREW 2008 Conference in San Diego in May, FusionOne announced an agreement with Qualcomm to offer comprehensive backup services to BREW operators worldwide. As a result, BREW operators can now provide mobile phone users the option of restoring their licensed BREW applications when they upgrade or change their phones.

FusionOne’s Mobile Content Transfer solution is a first to address the complex licensing challenges associated with migrating licensed content from one mobile phone to another, while enabling developers to preserve control over their content assets and intellectual property during the process.

“Our partnerships with these companies represent another step forward towards our goal of providing backup and migration services for all mobile content,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “We’re continuing to engage in discussions with more content providers to give mobile phone subscribers the ability to easily migrate more of their licensed content and make the mobile phone user experience as secure and hassle-free as possible.”

About FusionOne

FusionOne offers a suite of premier mobile applications that help consumers protect, manage, and transfer the personal content on their mobile phones, including contacts, calendar, photos, music and messages. FusionOne is a leader of mobile content backup through its patented wireless synchronization platform and its close relationships with key industry associations including the Open Mobile Alliance, Qualcomm’s BREW Alliance Program and the Symbian Connectivity Partner Program. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia.

Information Source:    Business Wire

Image courtesy of FusionOne website