Vice President of Product Management. Ganguly brings 15 years of product management experience to Ringleader. His directives will include setting product strategy, defining the roadmap of major corporate initiatives, and managing the ad operations and marketing strategies for the organization.

“Mobile is at the forefront of digital advertising – it is the only medium where relevant ads can be positioned in front of consumers wherever the consumer is. And, we’re now seeing significant media spend shift to the emerging mobile market,” said Mr. Ganguly. “Ringleader Digital is the industry’s most viable player due in large part to its groundbreaking technology approach to the mobile ad space. As we move the company forward, we will play a major role in shaping the industry’s future success.”

Ringleader Digital’s open, third-party advertising model continues to gain attention from major industry players including advertisers, agencies, and publishers. Recent announcements consist of deals with major brands like IAC Advertising Solutions and innovative mobile application companies like HopStop. The company’s unique abilities to target campaigns by device functionality as well as to provide common reporting that maps through DoubleClick and Atlas ad management systems are only two of many reasons for Ringleader’s strengthening popularity. Digital advertising benefits are vast, requiring the right sophisticated solution to roll out strong go-to-market product strategies.

“The timing is absolutely right to augment our team with Sonjoy,” said Bob Walczak, CEO of Ringleader Digital. “We’ve experienced considerable and steady growth since our re-launch earlier this year. It’s time to take advantage of that momentum; to define next steps that will continue realizing our digital advertising platform’s potential. Having Sonjoy’s expertise as part of the leadership staff is invaluable to meeting these objectives.”

Prior to Ringleader, Mr. Ganguly was Director of Product Management for DoubleClick’s Rich Media product line, functioning as the general manager for the multi-million dollar global business unit. Before that, he was at TheLadders.com, an online job board for professionals, where he was hired to develop the product development department, implementing standards and procedures using software development lifecycle methodologies. Mr. Ganguly also held product director responsibilities at Donovan Data Systems, the leading global data service provider to the advertising industry, where he was responsible for numerous global product launches. He holds a BS in Management, Industrial & Labor Relations and International Business from New York University’s Stern School of Business.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City.

Information Source:    Business Wire

Image courtesy of Sonjoy Ganguly's Plaxo contact page