and advertising solutions announced today that VimpelCom, a leading mobile operator in Russia and the CIS region, has selected Mobixell's solution to power the operator's multimedia content services and provide a centralized solution to ensure an optimal user experience irrespective of the device or network used.

Mobixell's mobile multimedia adaptation solutions provide automated, optimized content production for off-line, on-line and time sensitive environments including content download, browsing the operator's portal and A2P MMS push services. The Mobixell solutions covers the mobile content production flow, generating better time to market, increasing the amount of mobile content offered to end users, and ensuring the high quality of content.

"We are continually looking to offer our customers the latest multimedia based services with the highest possible level of quality and speed of delivery. We chose Mobixell because we wanted a proven solution that could support our service delivery platform, and offer our users an optimal experience for all multimedia services. We believe that this enhanced service will result in additional mobile data usage and increased users satisfaction," commented Aleksey G Lobanov Senior project manager from VimpelCom.

"We are pleased that Vimpelcom, the leading mobile operator has chosen Mobixell to meet their multimedia adaptation and delivery requirements," said Avichai Levy , Senior VP Marketing of Mobixell Networks. "The mobile industry constantly offers new services to their subscribers that are based on rich media. Mobixell's solution ensures that these services will be immediately available to everyone and deliver the best user experience, regardless of network or handset."

About Mobixell

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams.

Founded in 2000, Mobixell is a US Based company with additional offices in the UK, Germany, China, and Israel.

About Vimpelcom

The VimpelCom Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. The VimpelCom Group's GSM and 3G license portfolio covers a territory with a population of about 250 million. This includes the entire territories of Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia.

Information Source:    PRNewswire