has unveiled three brand new mobile phones giving music on the go to more users than ever.

Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302.

“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of phones and accessories, we are offering high quality sound and a rich feature set that cements our position as a leader in the music phone category. We are pushing the boundaries of what people think is possible and are offering best-in-class sound quality and our most exciting Walkman™ phones to date.”

The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest.

W902 Walkman™

Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902 Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.

With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an 8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device that will make you the envy of your friends.

“We all want more from our mobile phones than ever before.” said Ben Padley, Head of the Music Category at Sony Ericsson, “If you love music but don’t want to compromise on imaging and video, we have used our expertise as music phone specialists to give users a truly multimedia experience with this latest phone. The W902 is one of our most high-performing phones yet and perfect for those who want it all.”

W902 - Summary of Features

1. Outstanding music sound – Clear Stereo + Clear Bass+ premium headphones = clear audio experience
2. Retro music navigation keys – skip forward, back, play and pause with the push of a button
3. Crystal clear video playback
4. 5 megapixel camera – snap your stills and videos
5. Scratch-resistant 2.2” QVGA screen and lens - made with mineral glass
6. 8GB Memory Stick Micro™ (M2) for more than 8,000 songs

The W902 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.

W595 Walkman™

For the real rocker in you, the W595 Walkman™, is packed full of innovations for great music and media moments. Just as the W902 it too features a 2.2” bright and large screen for impressing video capabilities. Store and play over 1900* tunes in the 2GB Memory Stick Micro™ (M2) or share great sounds through the built in stereo speakers. Get up close and personal with the stereo Share jack so your best friend can listen in from an additional headset. Make play lists that match your moods with SensMe™ and change your tune or raise the volume with a flick of your wrist using Shake control. The W595 also comes with preloaded games for a full entertainment package - the possibilities are endless!

W595 - Summary of Features

1. Walkman™ player – music on the go
2. 2GB Memory Stick Micro™ (M2) – store and play more than 1,900 songs
3. Share jack and stereo speakers – share your sounds
4. Bluetooth™ - use the many wireless speakers for loud sound
5. TrackID™ and SensMe™ - lets you know what you are listening to
6. 3.2 megapixel camera – snap some great shots and share with friends

The W595 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.

The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

W302 Walkman™

The W302 allows users to discover and experience music on the go. Play songs randomly or create your own playlists and listen to them anywhere, whether it’s on the bus, walking to work or at college. Listen the radio on the go and if you’re not sure who the artist is, the W302 has TrackID™ music recognition which will give you all the answers. Use the two megapixel camera to send picture messages to your friends and upload images to your W302 blog site using the picture blogging function.

Easy to carry and with no complicated set-up required the MPS-100 portable speakers are the easiest way to share your favourite tunes with others. Just separate the two speakers plug them into your music mobile phone and you are ready to be the king or queen of the party and dance to your heart’s content.

“To deliver Walkman™ phones that target all segments of the market has always been our aim since the successful launch of our first - the W800.” said Ben Padley, Head of the Music Category at Sony Ericsson, “It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points. Our new W302 phone is our most affordable Walkman™ phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson. The W302 is also a perfect match for the new portable MPS-100 speakers, launched today, which are small and compact enough to fit in your pocket.”

W302 - Summary of Features

1. Walkman™ player – music on the go
2. FM Radio –Just plug in the handsfree, turn on the FM radio and tune in
3. Premium style and design – compact metal finish and only10.5mm wide
4. 2 megapixel camera – capture your favourite moments forever
5. Bluetooth™ Stereo – send & listen your music wirelessly

The W302 Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Midnight Black and Sparkling White in Q4 2008.

Accessories - Portable Speakers and Stereo Headphones

The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.

The Wireless Portable Speaker MBS-200 and MBS-400 will be available in selected markets from Q4 2008.
The Portable Speakers MPS-100 will be available in selected markets from Q4 2008
The Wireless Stereo Headphones HBH-IS800 will be available in selected markets from Q4 2008
The Noise Cancelling Headphones HPM-88 will be available in selected markets from Q4 2008
The Active Headphones HPM-66 will be available in selected markets from Q4 2008.

Information Source:    Sony Ericsson
Image courtesy of Sony Ericsson