Business Unit (GyPSii), a market-leading mobile digital lifestyle application and geo-mobility social networking platform, today announced an agreement with Chinese mobile handset company Ramar International Co. Ltd. Launching into one of the world’s fastest growing mobile marketplaces, Ramar will embed the GyPSii® location and social networking application on the forthcoming range of “amsam” Windows Mobile devices, delivering a new range of location-based features and services to consumers.

GPS-enabled mobile devices in China typically come pre-loaded with a navigation feature. GyPSii, however, will be the first to add the lifestyle element - bringing together social networking, user-generated content, friend finding and mapping (UGC) in a single user interface.

The agreement has provisions for revenue sharing between GyPSii and Ramar based on current business models for mobile social networking including advertising, in addition to license revenues from Ramar for pre-bundling of GyPSii on the devices.

“GyPSii makes full use of both the camera and GPS functions of our devices and is the only application to provide a completely integrated set of lifestyle features for customers to use and enjoy,” says Shelley He, VP of Business Development & Sales, at Ramar. “With this deal, Ramar can bring these features to market faster and become the first handset company in China to deliver these features within a single user experience. I am sure GyPSii will become a key feature in future Ramar products across the globe.”

Commenting on the deal Dan Harple, CEO at GyPSii said, “This relationship demonstrates our commitment to an embedded device strategy, as the most effective way to drive the uptake of social networking via the mobile phone. Our partnership with Ramar gives us another significant inroad into the lucrative market for mobile location services in the world’s largest mobile market. We’re very confident that this will create new opportunities to build the GyPSii brand both in China and on the global stage.”

GyPSii will initially be available on “amsam” devices in both Traditional and Simplified Chinese. Ramar will promote and distribute the GyPSii-enabled phones directly from its own stores, and also via retail partners across China. The deal includes provisions for GyPSii revenue streams from both IPR licenses and mobile Geo-advertising business models.

“With unique users in more than 55 countries, GyPSii continues to build momentum across the worldwide mobile community,” continued Harple. “We connect people and content to places and networks like no other application on the market. With GyPSii, your phone becomes your personal digital life recorder, allowing you to share your life experience with others – whether at work, out socializing or at home – all in real time.”

GyPSii’s PlaceRank™ and Geo-Advertising technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to user on the Ramar devices.

About GeoSentric Oyj (GyPSii)

GeoSentric’s GyPSii is a market-leading mobile digital lifestyle application and geo-mobility social networking platform: connecting people, places and communities across networks and devices. GyPSii provides a geo-location social networking platform and services for mobile and web Internet-connected devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific.

Information Source:    Business Wire