experiences, today announced an expansion to its relationship with Swisscom, Switzerland’s leading mobile operator. As part of the enhanced agreement, Swisscom will deploy Ad Infuse’s adInMotion platform to integrate fully with its Vodafone live! portal. The deployment of adInMotion builds on the successful video advertising pilot that the two companies undertook in 2007 to encompass a broader solution including WAP and SMS advertising.

Swisscom is the premier telecoms provider in Switzerland with 5 million mobile customers. Ad Infuse’s solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person to person SMS messaging service that will offer free text messaging to subscribers.

Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns using the advanced management and administrative dashboards that are built into the adInMotion platform. Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.

“With mobile becoming an increasingly significant medium for Internet access in Europe, operators’ portals offer an innovative and differentiated route for brands to reach consumers.” commented Marius Dano, Strategy & Business Development Manager at Swisscom.

“Swisscom’s Vodafone live! portal is one of the most popular destinations in that market on the mobile web and as such represents some of the best real estate for advertisers and brands,” commented Brian Cowley, CEO, Ad Infuse. “By deploying the adInMotion platform, Swisscom gives brands the opportunity to deploy targeted campaigns that are compelling to consumers.”

About Ad Infuse

Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. For operators, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalise their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. 

About Swisscom

Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication. Swisscom is active in one of the most attractive broadband markets in Europe via the Italian provider Fastweb. Swisscom also offers services for IT infrastructure outsourcing as well as the management of communications infrastructures.

Information Source:    Business Wire