mobile operators, and newly launched São Paulo, Brazil wireless operator aeiou today announced that aeiou will deploy SmartTrust software to better manage the subscriber and value added service experience. GSM operator aeiou, which introduced service in São Paulo this month, will use solutions from SmartTrust to efficiently and cost-effectively manage the SIM cards and mobile devices of its subscribers as well as the value added services which those customers are offered.

Specifically, aeiou will employ SmartTrust's comprehensive portfolio of over-the-air technologies including SmartProvisioning™, SmartAct™ and SmartàLaCarte™. With the SmartTrust product suite, aeiou will be able to autonomically configure devices coming into their network and successfully introduce the subscriber into their VAS offering within the critical first hour. Key features for each solution include:

1. SmartProvisioning™ - focuses on the needs of the subscriber and the capabilities of the device by automating the process of readying the handset for services.
2. SmartAct™ - a total solution for over-the-air SIM lifecycle management that provides reliable and secure management of applications, keys and files after the initial activation of the phone.
3. SmartàLaCarte™ - a configurable Universal SIM-menu gateway and management platform used to launch and manage value-added services independent of the underlying handset technology.

"We are committed to delivering a superior wireless services and successfully meeting the subscriber demands of a growing population for a low cost / low fare offer in the São Paulo metropolitan area," said José Roberto de Melo, CEO of Unicel. "For aeiou, SmartTrust was the natural choice. We selected SmartTrust because of its strong track record and comprehensive solutions which will provide Unicel the ability to quickly deploy one platform providing us with a comprehensive solution."

aeiou will also leverage the multiple benefits of a modern Dynamic SIM toolkit (D-STK) solution through SmartTrust WIB 2.0. For instance, SmartTrust WIB 2.0 creates an environment that helps operators such as aeiou offer the latest and innovative offerings to its subscribers. SmartTrust WIB™ 2.0 provides a solution that strengthens the ability for mobile Internet and WIB application developers to build more sophisticated revenue-generating value added services.

aeiou will be able to optimize usage of available memory on today's SIM cards and provide menu-based mobile content and applications. WIB 2.0 combines the benefits of mature technologies such as a Java, SMS, cell broadcast, Bearer Independent Protocol (BIP) and Unstructured Supplementary Service Data (USSD) to support a platform for emerging and next-generation DSTK services.

"We are both honored and delighted to have the opportunity to work closely with aeiou as it begins to deliver its unique service to the citizens of São Paulo," said Magnus Friberg, president of the Americas region for SmartTrust. "Our proven and widely used platform will allow aeiou to quickly emerge as a leading player in this exciting market."

About aeiou

aeiou is the newest mobile operator in São Paulo which has a mission to capture relevant Brazilian mobile communication market share by creatively using top technology and by developing and distributing products and services of high quality and accessible prices.

The company has developed in Brazil its own technology which allows aeiou to be the only mobile operator to operate in the "low cost, low fare" model. Thus, its customers have access to innovative and smart services with extremely competitive prices.

Unicel is owned by José Roberto Melo da Silva, president and CEO, and has investments from HiTs Telecom Group, a telecommunications company based in Saudi Arabia and stocks being negotiated in Kuwait Stock Exchange. Launched in 2002, HiTs Telecom owns 49% of Unicel do Brasil Telecomunicações Ltda. and also owns Qanawat (one of the biggest mobile operator in Saudi Arabia), HiTs Egypt Distribution, Integrated Telecommunication Company and minority stakes in 4Run Telecom, Smart Telecom Company, HiTs Yemen Distribution and HiTs Africa.

About SmartTrust

SmartTrust is a developer of MDM and SIM management software designed to provide mobile network operators improved awareness of their subscribers and efficient management of the devices on their network as well as the opportunity to quickly and easily offer targeted revenue generating services and applications.

 With a portfolio of Mobile Device Management offerings which facilitate the initial handset configuration and the continual support and servicing of the device, SmartTrust technology is used  by top mobile network operators around the world including Vodafone, Telenor, T-Mobile, AT&T, Brasil Telecom, Claro, Bharti, Mobilkom, Etisalat, and Orascom. Privately held, SmartTrust's investors include The Carlyle Group, Eqvitec Partners, GE Equity and TeliaSonera.

Information Source:    Marketwire