features, mobile access, and Cleveland Browns' wide receiver Braylon Edwards as Yahoo! Sports Fantasy Football '08 cover athlete. This year's game gives fans new tools, including a new draft application with extensive player data and more personalization options. Fans will also have better access via Yahoo! Mobile, including the ability to manage their teams, receive player news and injury information, and make roster changes. Yahoo! Sports, the #1 fantasy football game, is accessible at http://football.fantasysports.yahoo.com, and this year's upgrades ensure our fans get the most real-life fun out of their '08 fantasy season.

Yahoo! Sports' Fantasy Football lineup has been revamped for the '08 season, with several new additions, including:

1. Keeper features that allow fans to retain the best players and rising stars from last season
2. Custom team logos, meaning fans can use avatars, uploaded images or their own designs to represent their teams
3. New user friendly draft application that includes easy to use drag and drop queue and audio alerts
4. Custom draft features, that provide advance users more ways to personalize their live online drafts

Yahoo! is also offering a new mobile version of Fantasy Football this year. Once fans set up their teams online with Yahoo! Sports, they can manage the team from their mobile device via http://m.yahoo.com/fantasy from their phone's web browser. The mobile features allow fans the ability to make roster updates, get the latest news and analysis, check injury reports, and real-time game-day updates with a StatTracker® subscription.

"Yahoo! Sports Fantasy Football already has a winning record as the #1 fantasy football game," said Jimmy Pitaro, vice president and general manager, Yahoo! Sports & Entertainment. "All the upgrades we've made to Yahoo! Sports Fantasy Football '08 give our users everything they could need to have a championship season and further establish Yahoo! Sports as the leader in the fantasy football space."

Fantasy football allows users to build a roster of professional football players, through drafts, trades and free-agent signings, and then watch as the team's success is measured by the on-field statistics of the players. Yahoo! Sports has offered fantasy football for 11 seasons, and fans can register for this year's game through October 17, 2008.

Yahoo! Sports named Edwards, wide receiver for the Cleveland Browns, its Fantasy Football Cover Athlete '08 because of his breakout performance last year and his long-standing passion for fantasy football. During the 2007 season he set a Browns' franchise record with 1,289 receiving yards, completed 16 touchdowns -- third best in the league -- and played in his first Pro Bowl. As Yahoo! Sports' fantasy football cover athlete Edwards will be a fantasy football 'coach,' offering fans advice and tips throughout the season on how to create and maintain a winning fantasy team.

Yahoo! Sports continues to be a partner of choice for world class advertisers aiming to reach highly sought after audiences, including the more than four million users that play Yahoo! Sports fantasy football each season. This year Yahoo! Sports worked with partners such as Toyota, Chex Mix and Coca-Cola to deliver several of the new game features, including the new draft application and enhanced smack talk.

Fantasy football users can also get all the advice they need right before kick off from Yahoo! Sports Fantasy Football Live http://fantasysports.yahoo.com/ffl, the original pre-game fantasy football webshow entering its third season. During the hour long video program Yahoo! Sports NFL and fantasy experts, such as NFL Columnist Mike Silver and Fantasy Guru Brandon Funston, give fans information, advice and answers via phone, email and instant messenger. Fantasy Football Live can be seen each Sunday of the NFL season at 12 pm ET.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

Information Source:    Yahoo!