has teamed up with Quattro Wireless, one of North America’s best performing mobile ad network, to make its large catalog of short-form videos available to viewers on the go via their mobile devices. Metacafe will join Quattro’s mobile ad network as a flagship, video-based publisher in Quattro’s industry leading Entertainment Channel. Metacafe has chosen Quattro Wireless to provide its 30 million monthly viewers access to short-form original content on the strength of its proprietary mobilization technology and its deep inventory of brand advertisers.

Using Quattro Wireless’ sophisticated platform, Metacafe can extend its brand and broaden its audience while remaining focused on delivering an exceptional short-form video entertainment experience powered and programmed by the audience. In addition to creating an interactive mobile experience for viewers, Quattro enables Metacafe to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships. Quattro will sell and serve ads on behalf of Metacafe.

By employing Quattro’s Juicing and video delivery platform, Metacafe is able to extend its widely popular short videos to mobile in a dynamic, real-time streaming and download offering. Metacafe’s VideoRank™ technology will power the mobile video content selection by showcasing the most entertaining videos, as determined by the audience, within Quattro’s easy to navigate mobile site format.

“Metacafe’s differentiated business model, fantastic content and engaged audience have made it one of the most attractive video destinations on the web,” said Lars Albright, vice president of Business Development at Quattro Wireless. “We are pleased to give Metacafe users a premier experience on any mobile device and match the audience with relevant, targeted and engaging advertisements from Quattro’s leading Ad Network.”

About Metacafe

With nearly 30 million unique viewers each month, Metacafe® is one of the world’s largest video entertainment sites (comScore, May 2008). The company specializes in short-form original content – from new, emerging talents and established Hollywood heavyweights alike. Metacafe's VideoRank™ technology helps expose the most entertaining content, and the Producer Rewards® program rewards video creators for their best work – all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.

About Quattro Wireless

Quattro Wireless is one of North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Massachusetts.

Information Source:    Business Wire