marketing management (EMM) solutions, today announced that Wmode, a leading mobile content distributor, has integrated Affinium® NetInsight™ with its industry leading ClearMode® managed service. NetInsight provides Wmode with a multitude of information for improving customer effectiveness, allowing Wmode to offer its customers and partners a powerful consumer analytics service.

“We conducted an extensive search for a web analytics company, and Unica was the only vendor who scored perfectly on our requirements matrix. Leveraging their NetInsight solution, we have access to data-rich information and can provide precise measurements for the applications we deliver,” said Emanuel Bertolin, CEO for Wmode Inc. “Everyone’s unique in the mobile world—we know a user’s identity. And by adding NetInsight’s web analytics capabilities to the mix, we’re now able to see how many new and repeat customers come to the site, what they’re doing, what interests them and what they’re buying.”

With the information generated from web analytics, companies can provide users with personalized communications when they next visit. Based on the data collected, they can provide targeted information to individual customers, leading to increases in the overall effectiveness of the customer experience as well as increases in conversion rates.

“The mobile market is ripe for web analytics; this sector has recently begun to fully realize the power and benefits web analytics brings to its marketplace, and we’ve seen significant interest worldwide in our NetInsight solution,” said Andrew Hally, VP, Product Marketing and Strategy, Unica On Demand. “With NetInsight, innovative companies like Wmode, who represent mobile carriers, are now better able to effectively communicate with users and, as a result, more quickly increase conversion rates.”

About Unica

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. 

About Wmode

Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services as a managed service to enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to their consumers. Wmode, founded in September 2000, is a privately-held company with offices in Calgary and Toronto, Canada, Bern, Switzerland and Kuala Lumpur, Malaysia.

Information Source:    Business Wire