financial payment processing systems for direct-to- consumer (D2C) mobile commerce, today announced that Jay Emmet has been appointed as general manager of OpenMarket.

Emmet has more than 15 years of wireless industry and mobile channel experience. He has strong, established relationships with major mobile operators, media companies and content providers. Emmet is an active member of the mobile community, previously serving on the board of the Mobile Marketing Association (MMA) and was vice chairman of the Executive Committee.

Prior to joining OpenMarket, Emmet was president-Americas at mBlox where he led the successful market launch of premium SMS services into the U.S. consumer markets. Additionally, he has held leadership positions at ATG, New Edge Networks and Light Networks.

OpenMarket gives consumers a safer and more consistent experience in purchasing off-deck mobile content. Modeled after large scale commerce systems like credit card processing and similar clearing house systems, OpenMarket enables mobile content providers to reach more than 98 percent of U.S. mobile subscribers through its service provider connections, more than any other aggregator in the market.

About OpenMarket

OpenMarket is a complete messaging and financial system for mobile commerce, and the provider of choice for companies looking to reliably sell premium digital content directly to consumers. OpenMarket provides an innovative suite of on-demand services from a trusted industry expert enabling the largest consumer brands to the smallest enterprises to rapidly and cost effectively launch their product offers and promotions in the mobile channel. OpenMarket provides the most direct network operator connections in the U.S. market today. OpenMarket is a business of Amdocs.

Information Source:    PRNewswire