commercial trial of the Open Mobile Alliance (OMA)’s new BCAST Smartcard Profile, an key emerging standard for Mobile TV content protection. This trial is being led by Alcatel-Lucent for MobileOne (M1), a mobile telecommunications service provider in Singapore, and MediaCorp, the country’s leading media company,

The trial, which began in early August 2008, is based on Alcatel-Lucent’s industry-leading Mobile Interactive TV solution, which will power the DVB-H (Digital Video Broadcasting-Handheld) platform for the trial. The trial also includes mobile devices from Samsung and Smartcard Profile-compliant SIM cards from Gemalto.

Alcatel-Lucent’s DVB-H platform supports the Open Mobile Alliance BCast Smartcard Profile (OMA BCAST SCP) standard, which is being adopted globally. This is a SIM-based service protection system that enables Mobile TV providers to offer flexible subscription models incorporating services such as pay-per-view, pay-per-time, recorded content and more.

The Alcatel-Lucent Unlimited Mobile TV solution is a complete, turnkey solution that presents end-users with a truly diversified Mobile TV offer based on a mix of mainstream broadcast channels and an unlimited number of specialty unicast channels. Thanks to its multi-standard approach - spanning 3G, DVB-H and DVB-SH - the solution supports most of the DVB-H handsets on the market, including those supporting Digital Right Management Profile (DRMP) or Smartcard Profile (SCP).

"DVB-H delivers true mobile TV experience to users and will redefine the parameters of mobile phone use. We are excited to offer users a peek into this new generation of broadcast services over mobile, using Alcatel-Lucent's mobile TV solution. The consumer trial involving Alcatel-Lucent and other technology partners will help point the way forward," said Lee Kok Chew, Director of Business Development and Strategic Planning, M1. 

“DVB-H is a new and exciting technology that can offer mobile TV broadcasts to our customers. The solution from Alcatel-Lucent and its partners will help us gauge customer's receptiveness to the service and fine-tune our planning parameters,” said Kang Aik Siang, SingTel’s Director of Consumer Products (Mobile).

Anil Nihalani, StarHub's Head of Mobile Services, said, "The DVB-H platform is designed to optimise the delivery of broadcast content over mobile devices. StarHub is keen to gauge the receptiveness of our customers to this new service, and is pleased to be working with Alcatel-Lucent, Samsung and Gemalto in the user trial."

Mock Pak Lum, MediaCorp’s Managing Director for Technologies said, “The mobile phone is truly a unique platform as a third screen for TV content. The success of the Mobile TV service depends on abundance of handsets and good user experience. We are very happy that Alcatel-Lucent is supporting us for this trial”.

“We are pleased to be able to partner with Singapore’s leading mobile communications industry players in bringing more advanced mobile TV options to Singaporeans,” said Oliver Foo, managing director, Singapore and Brunei, Alcatel-Lucent. “Asian subscribers are ready for a mobile TV offering that delivers a large variety of choices, a high level of personalization, maximum interactivity and great quality of service.”

“Samsung is pleased to provide the latest Samsung SGH-P960 for the consumer mobile DVB-H trials in Singapore conducted by the three local telecommunications providers and MediaCorp,” said Yoon Ki-Heung, Managing Director, Samsung Asia. “With its DVB-H digital TV receiver, large LCD screen, HSDPA support and other capabilities, the SGH-P960 is an excellent showcase of Samsung’s mobile technology leadership. Samsung is confident in the upcoming DVB-H trials and looks forward to the day consumers in Singapore can get seamless streamed broadcast content direct into their mobile handsets.”

"We are very glad to be part of this exciting Mobile TV consumer trial in Singapore where we have the backing from some of the best in the industry,” said Tan Teck Lee, President Gemalto Asia. “We are also happy to be working with Alcatel-Lucent to bring our expertise in digital security together with Alcatel-Lucent's multi-standard experience including DVB-H to deliver a top-notch service to consumers in Singapore."

“NDS is proud to be providing its industry leading Conditional Access System, with our VideoGuard® Mobile, for this groundbreaking trial, in cooperation with Alcatel-Lucent, M1, MediaCorp, SingTel, StarHub and our other partners,” said Sue Taylor, VP and General Manager of NDS Asia Pacific. "The NDS solution is based on the NDS Unified Headend architecture, which provides a single point of rights management for all video broadcasts, irrespective of the delivery networks or the rendering devices. The new platform will enable our partners to support multiple mobile broadcast profiles and multiple handsets simultaneously and cost-effectively."

About M1

M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. Since its launch in April 1997, M1 has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share.  

About SingTel

SingTel is one of Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. It has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States.

About StarHub

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way 3.5G mobile network that delivers up to 14.4 Mbps for downlink (with HSPA+ coming soon) to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including Digital Cable and High Definition Television) as well as ultra-high speed residential broadband services.

About MediaCorp

MediaCorp is one of Singapore’s leading media company with a complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media. It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. The company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. 

About Gemalto

Gemalto is a leader in digital security. Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable. Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers. 

About NDS

NDS Group plc, a majority owned subsidiary of News Corporation, supplies open end-to-end digital technology and services to digital pay-television platform operators and content providers. 

About Alcatel-Lucent

Alcatel-Lucent provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move.

Information Source:    Alcatel-Lucent