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SAN FRANCISCO, Calif. Sept. 8, 2008 -- Mobile phones aren't just for calling and texting anymore
-- mobile messaging and social networking are projected to generate more than $88 billion in revenue by 2012.(1) Responding to this massive market growth, EQO today announced the release of EQO CE, a customizable version of EQO that enables mobile operators to capitalize on this consumer demand. EQO CE incorporates the most popular instant messaging and social networks, allowing users to stay connected to friends and family using their operators' voice and data services.
EQO is an award-winning application that aggregates IM buddies, social network friends and phone contacts into a universal social phonebook. With millions of users in over 220 countries, EQO is already one of the fastest growing mobile applications. EQO is designed for a wide range of mobile handsets, and leverages the momentum of established social networks, IM services and content publishers to enrich the way users keep in touch while on the go.
"Consumers want more from their mobile phones -- they expect their devices to offer continuous interaction with their ecosystem of contacts, networks and personalized content," said EQO CEO, Bill Tam. "We designed EQO to satisfy this demand, and the mobile operators are taking notice. Our initial operator partners are excited to offer their customers an application that mobilizes feeds from today's most popular social networks like facebook and twitter, but is flexible enough to incorporate emerging networks in the future."
EQO CE offers mobile operators numerous benefits including:
- Increases customer acquisition and loyalty, targeting the youth and mobile professional segments
- Promotes adoption of and increased data usage
- Offers rapid integration and deployment
To learn more about EQO CE, visit http://www.eqo.com/EQOCE.pdf, or to download EQO for free -- http://www.EQO.com (web browser) or http://m.eqo.com (mobile browser).
(1) Strategy Analytics.
About EQO
EQO is a unified social phonebook that brings IM (across MSN, AIM, Yahoo, Google Talk, QQ, ICQ and Jabber), social networking and calling application to everyday mobile phones from manufacturers such as BlackBerry, Nokia, Samsung, Motorola, Sony Ericsson, LG and HTC. EQO operates in more than 200 countries, and the application is available in English, Russian, Portuguese, Italian, German, Spanish, French, Mandarin and Cantonese.
Information Source: PRNewswire
Image courtesy of EQO website
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