G705 and a new addition to the product line, a digital photo frame, the IDP-100.

Get your own personal assistant with the new Sony Ericsson G705

London, UK  Sept. 9, 2008 –- The new Sony Ericsson G705 is an elegant slider phone, complete with large 2.4” screen. It allows users to surf the internet at high speed with turbo 3G and its full HTML browser – just use the shortcut key and you’re straight through to Google™ search from the idle screen. If the page is a bit too small, use the illuminated zoom web shortcut key or just tilt the phone and it automatically switches to landscape view.

“The G705 is ideal for those who need a bit of help organising their busy life.” said Catherine Cherry, Global product marketing manager at Sony Ericsson. “This life-enhancing phone has everything you need to keep track of your daily activities and is perfect for keeping in touch with friends. It also allows you to stay fully up-to-date thanks to the full HTML browser, email support, and desktop RSS feeds - all delivered at turbo 3G speeds.”

The G705 keeps you updated with the information most important to you via RSS feeds that are delivered straight to your phone’s desktop. Whether it is sport scores or news from around the world, be the first to break that story to friends or work colleagues. Complete with 3.2 megapixel camera and video capabilities, upload your favourite and funny moments straight to the web for friends all over the world to see. Time to relax? Use the phone’s Wi-Fi™ connection to upload pictures, create a picture blog or download music and videos from your favourite web sites. Entertain your friends and family with all your great images on the 1GB memory card, or relax with the sounds you want through the built-in FM radio.

On your way to an important meeting but can’t find your way? The inbuilt aGPS combined with Google Maps™ for Mobile and Wayfinder™ navigation means that you will never have to ask for directions again – and it will even help you find a restaurant or bar to relax with friends and family.

Also announced today is the G705u, the first UMA enabled phone from Sony Ericsson. UMA enables users to seamlessly roam between the mobile network and local area networks thanks to GSM/Wi-Fi™ dual capabilities. The G705u is exclusive to the operator Orange in its territories.

In addition, Sony Ericsson is pleased to today announce a partnership with Google™ meaning that YouTube™ will be integrated into selected upcoming models from Sony Ericsson. This capability will allow users to instantly download and upload video directly from their phone to YouTube™. The G705 will be YouTube™ compatible and further models will be announced at a later stage.

The new G705
Stay one step ahead of the rest

• Large 2.4” screen – view websites and emails with high clarity
• HTML browser – surf the net how it was meant to be
• Automatic rotation – switch from portrait to landscape with just a tilt of the phone
• Google™ shortcut key – Go to Google™ from the idle screen with one key press
• Inbuilt aGPS combined with Google Maps™ for Mobile and Wayfinder™ – never get lost again
• Wi-Fi™ and DLNA certified™ – connect the way you want
• 3.2 megapixel camera – snap and share your favourite images via Bluetooth™
• YouTube™ compatible – upload videos or download favourite clips

Ditch the filofax and stay organised the stylish way with the G705.

The G705 and G705u (exclusive to Orange) support GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 2100. G705 will be available in selected markets from early Q4 in the colours Silky Gold or Majestic Black. G705u (exclusive to Orange) will be available from early Q4 in the colour Luminous Black. The G705 will also be available in a version for American markets supporting networks GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSUPA 850/1900/2100. G705 for American markets will be available early Q1 2009.

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

Sony Ericsson is proud to unveil the IDP-100 Digital Photo Frame

London, UK  Sept. 9, 2008 -- For too long mobile phone images have been confined to the phone - hidden away and viewed only occasionally and only on a small screen. Now it’s time to unleash these photos and display them with pride with the help of the superb Sony Ericsson IDP-100 Digital Photo Frame, the ideal accessory to your Sony Ericsson Cyber-Shot™ phone.

Thanks to the easy transfer of photos from not only your Cyber-Shot™ but also regular cameras, budding photographers can display their best shots in all their glory. Transfer your favourite images in a variety of ways, Bluetooth™, USB flash memory, M2 card, micro SD, SD or MS Duo, to ensure that nothing is left unseen. With a sleek dark grey finish, which adds style to any surrounding, this stylish 7” photo frame will let you display photos in either landscape or portrait format and can be mounted on a wall or sat on a bedside table or office desk.

“Memories are priceless and irreplaceable” said Jacob Sten, Head of the accessories division at Sony Ericsson. “The IDP-100 Digital Photo Frame is the perfect companion to your Cyber-shot™ phone and lets you display your favourite moments easily and in high quality for all to see. However, it’s not just mobile phone users that can benefit from the IDP-100. We are proud that the frame receives stores and displays up to 500 still images through a variety of options. Once uploaded they are automatically rotated, enhanced and re-sized to fit the frame - so that you can enjoy your memories instantly.”

The IDP-100 sits perfectly with the C905 Cyber-shot™ phone. The first phone to offer an 8.1 megapixel camera now has the ideal accessory that will help you show off your high quality images in all their glory. The photos can be displayed and managed with the touch sensitive control menu, just view the slideshow options and pick your personal preference. In addition, the Digital Image Correction (DIC), included with the IDP-100 will ensure the photos are displayed to perfection as it automatically adjusts your images – this includes colour correction, tone enhancement and even edge enhancement.

Get snap happy

• 7” WVGA screen – the way they were meant to be seen
• Auto-rotation – no need to format your pictures the frame does it for you!
• Screen quality – brilliant and vivid colours
• Inbuilt Bluetooth™  – Bluetooth™ your images effortlessly
• M2 Memory Stick™ and USB compatible – versatile ways to download your images
• Store up to 500 images on the internal memory
• Active touch control on the frame – remotes are things of the past
• World clock – three time zones so you can set which time of the day it turns on or off

Don’t keep your Cyber-Shot™ images under wraps. Share them with friends and family through the IDP-100 – sleek, stylish, easy and high quality.

The IDP-100 is compatible with all phones featuring M2 card, micro SD, SD and MS Duo, USB interface or Bluetooth™. It will be available in selected markets in Q4 in dark grey.

Information Source:    Sony Ericsson

Images courtesy of Sony Ericsson