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Dallas, Tx. Sept. 16, 2008 -- It's fast, powerful and can take just about anything you can throw
at
it. AT&T Inc. and Samsung Telecommunications America
(Samsung Mobile) announced today the availability of a new rugged,
military-grade¹ handset called Samsung Rugby™, the first rugged handset
to feature AT&T's breakthrough Video Share calling and to run on AT&T's Push to Talk network.
 Samsung Rugby allows a mobile workforce to be seemingly everywhere
at once, with features such as Video Share and e-mail to reduce trips
between work sites and Push to Talk to speed up decision making within
work groups to reduce costly downtime.
A majority of users in the architecture, engineering and
construction industries rated the ability to share live video through
Video Share highly, according to research commissioned by AT&T.
Video Share lets you see progress on a job site or review the day's
work without having to drive from an office or other site to do so.
"As AT&T's best-in-class rugged device, only Rugby brings users
like construction foremen and landscape designers the ability to share
live video from one phone to another," said Jeff Bradley, senior vice
president, Business Marketing and Operations for AT&T's wireless
operations. "Employees can literally see more than one work site at one
time."
Whether on a trip to a new job site or looking for a place to eat
lunch in a new area, Rugby is aGPS-capable, which means AT&T
Navigator² can get you there with points of interest and turn-by-turn
navigation. Assisted-GPS technology allows Rugby to locate itself to
get you headed in the right direction quickly.
Available in black, deep burgundy and construction yellow color
options, this rugged clamshell phone is certified to military standard
MIL-STD-810F to withstand dust, shock, vibration, rain, humidity, solar
radiation, altitude and temperature extremes, and it features a
rubberized and metal casing that is easy to grip.
"Samsung has developed a sturdy phone that can stand up to the
roughest of environments," said Bill Ogle, Chief Marketing Officer,
Samsung Telecommunications America. "It is a no-nonsense device with
easy-to-use features and a simple, one-touch button to keep you in
touch with your contacts."
Push to Talk and Enterprise Paging
In addition
to a robust design, the Samsung Rugby includes large external speakers,
which allow for ease of use with AT&T's Push to Talk service. With
the introduction of the Samsung Rugby, AT&T is lowering its monthly
cost for Push to Talk to just $5 per month for users. Push to Talk from
AT&T provides the
ability to pull an entire work group into a wireless call from a PTT
session and the ability to set one's own status to available,
unavailable, do not disturb and more.
Small business and enterprise customers also have the option to use
AT&T's Enterprise Paging to connect quickly to its workforce from a
central location. Enterprise Paging is an AT&T-hosted service that
allows a centralized dispatch system administrator to build customized
group distribution lists of workers in the field and to send group
notifications via text messaging. Workers can respond immediately or
take the appropriate action in the message.
The Samsung Rugby also includes multimedia features such as Cellular
Video and AT&T Mobile Music to enjoy away from work or if rain
forces you and your staff under cover. Additional features of the
Samsung Rugby include advanced messaging options, 1.3 megapixel camera
with video capture, Bluetooth® technology and a microSD™ memory card slot.
Other key specifications of the Rugby include dual-band 3G
connectivity and quad-band GSM technology, which allows AT&T
customers to make calls in more than 200 countries and download data in
more than 150.
Pricing and Availability
The Samsung Rugby will
be available through select AT&T retail locations or at
http://www.att.com/wireless for $129.99 with a two-year service
agreement and after a $50 mail-in rebate.³ For a limited time, AT&T
is offering small business customers the opportunity to activate five
lines or more at a price of $79.99 on each device. For more information
on Samsung Rugby, visit www.att.com/rugby.
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