Oracle to be a member of Oracle's CRM On Demand Inner Circle Partner Initiative, and will be featured at the invitation-only Social CRM Inner Circle Community Reception tonight and on the DEMOgrounds Monday through Thursday at Oracle OpenWorld 2008.

Ribbit's carrier-grade telephony platform enables voice automation in the industry-leading Oracle® CRM On Demand application. By incorporating voice into the workflow of Oracle CRM On Demand, mobile workers can dramatically increase productivity and close more deals while on the go.

"Our product management team has thoroughly reviewed the partner ecosystem for the most synergistic solutions from our partners," said Julie Adams, Vice President CRM On Demand Products for Oracle. "We believe Ribbit, as part of the Oracle CRM On Demand Inner Circle Partner Initiative, will provide our customers and prospects complementary value-added functionality in the mobile voice communications arena."

"Being chosen for Oracle's Inner Circle is a tremendous honor and reflects Ribbit's increasingly successful presence in the enterprise CRM space," said Greg Goldfarb, Vice President of Enterprise Applications for Ribbit. "The Oracle CRM On Demand community will have access to a proven productivity enabler -- the ability to transform talking on mobile phones into automated CRM information flow."

"Ribbit is a clear leader in providing voice integration for on-demand CRM applications," said Ted Griggs, Chief Executive Officer for Ribbit. "Early traction in the CRM space is indicative of the promise of the Ribbit platform across the on-demand business application industry. We are thrilled to be working with Oracle to expand our presence and anticipate that developers, ISVs, and system integrators across application areas will increasingly deliver a new wave of voice-driven productivity innovation based on the Ribbit platform."

As a new CRM On Demand Inner Circle Partner, Ribbit joins a prestigious community of innovative companies including: ActivePrime, Antenna, BigMachines, BlueRoads, Cast Iron, Eloqua, Helpstream, Hoover's Connect, InsideView, Right90, SAVO, Vovici, White Springs, and Xactly.

About Ribbit

Ribbit's mission is to liberate voice from devices, and integrate it into the workflow of life, both business and personal.

Ribbit is headquartered in Mountain View, California and is a wholly owned subsidiary of BT.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 20,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels.

Information Source:    Business Wire