brands via their mobile devices, today announces its selection as the official mobile marketing provider for Advertising Week taking place in New York City, September 22-26, 2008. Using leading-edge mobile marketing technology, Air2Web will help inform conference participants about different events throughout the week via their mobile devices.

Advertising Week is North America's largest and most prestigious annual gathering of industry decision makers. Now in its fifth year, it is a hybrid of cutting edge thought leadership programming, unique special events and compelling conferences. Advertising Week integrates multiple constituencies cutting across traditional digital; creative and media; CEOs and CMOs. It also devotes real resources to developing the next generation of talent via such programs as GeneratioNext and Advertising Futures.

Using Air2Web's mobile interaction solutions, Advertising Week attendees can opt-in to receive mobile news and alerts about the conference, text-in to vote for their favorite band on-site at the Adobe Battle of the Bands on Wednesday, September 24, as well as win tickets to three special events taking place throughout the week including: AOL Amp'd Up! A Benefit for GeneratioNext, Adobe Battle of the Bands and Facebook's GeneratioNext Wrap Party. Through these mobile applications, conference attendees not only enhance their participation in Advertising Week, but they will also experience, first hand, how mobile can connect brands and customers in meaningful, productive ways.

"Air2Web's goal as a leader in the mobile marketing industry is to connect mobile device users with the information most valuable to them, in the easiest manner possible," says Mark Emery, Senior Director of Agency Relations for Air2Web. "Throughout Advertising Week our technology will allow participants to receive conference updates, interact with others at the conference, as well as help participants further understand the value of mobile marketing and how mobile marketing can be an important resource for brands to enhance customer relationships by connecting and communicating with their target audiences."

About Air2Web, Inc.

Launched in 1999, Air2Web helps marketers harness the power of mobile to engage with, market to and service their consumers. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web's customers are some of the most influential brands in the world, including AT&T, Procter & Gamble, WalMart, Starbucks and UPS.

Information Source:    Business Wire