London, UK Sept. 22, 2008 -- Orange
today announced the introduction of Lycamobile, the sixth
Virtual Network Operator (MVNO) to run over the Orange UK network.
designed to target UK based ethnic markets, follows five other
Wholesale successes from Orange: GlobalCell, Blyk, IDT, H3G national
roaming and most recently Cable&Wireless’ new FMC service. This
brings the total Wholesale customer base on the Orange UK network to
nearly 2.8 million*.
It follows the launch
of Orange’s new strategy and the creation of the new business,
wholesale and strategy team, led by Marc Overton, which has been set up
to explore additional MVNO opportunities and other new business streams
that could compliment the Orange brand.
Marc Overton, Vice President of New Business, Wholesale and Strategy at Orange UK, said:
“We are delighted to confirm that Lycamobile will become an Orange MVNO
partner for the launch of their new service. Orange has very ambitious
plans to grow and evolve into new and exciting areas and the deal with
Lycamobile, the sixth MVNO to sign up with Orange and the third this
year alone, represents just that.
economically challenging time, companies have realised that offering
telecoms services to their customers creates additional profitable
growth and increased loyalty. Partnering with MVNOs such as Lycamobile
not only demonstrates our desire to become the network partner of
choice for new and existing MVNOs but also extends the Orange reach to
much broader segments of the marketplace.”
the largest integrated mobile data network of all the operators, our
network is certainly one of our greatest assets and will receive
continued investment to maintain it as the best network in the UK."
Rob Beswick, Marketing Director, at Lycamobile also commented: “We
are delighted to announce the launch of the Lycamobile brand in our
seventh market. Lycamobile will be a benchmark MVNO not only in the UK
but also globally. To achieve that, we will provide best value to our
customers, delivering high quality as well as low-cost. We are
delighted to work with Orange as a UK network partner. The senior level
sponsorship from Orange, along with the technical and commercial
offering enables us to deliver our customer promise of the best mobile
rates and quality. We remain on course to achieve our mission of
becoming the global market leading international MVNO acquiring seven
million subscribers over five years.”
* Approximate MVNO subscriber numbers on Orange UK network in August.
These are not included in Orange UK’s published subscriber figures. For
reference, the combined number of mobile users (Orange UK mobile
customers + Orange MVNO customers) using the Orange UK network
Information Source: Orange UK
Image of Marc Overton, courtesy of www.ftconference.com