monetize Web video on mobile phones, today announced a significant partnership with Clearspring Technologies, the leading widget network, to further integrate its mobile video service offerings by way of online widgets. The deal includes implementation of Clearspring's online widget technology, featuring the "Send-to-Mobile" capability powered by Transpera, where a user can send a video to a mobile phone from a widget.

Widgets are movable, sharable mini-applications used by consumers to craft custom online experiences. Audiences can create widgets of their favorite video content, for example, and post it to their web page, start page, blog or social networking profiles on Facebook or MySpace, for easy access and interaction with the content of their choice on a daily basis.

Clearspring, who distributes and manages widget capabilities for a vast number of premium content sites, will now integrate its mobile offering with Transpera's "Send-to-Mobile" feature, allowing users to share their favorite online video content to their phone or their friend's phone. From the widget, users are prompted to type in the phone number of any video-capable device to which they want the video sent. Transpera's platform instantly delivers the requested video to the mobile phone, along with additional mobile features that let users share videos mobile-to-mobile via "Send-to-Friend," search for and save favorites or other similar capabilities. Both the online widget and mobile video service serve targeted, dynamic mobile advertising.

Clearspring powers widget syndication across the web and onto the desktop. By introducing Transpera's mobile video services and advertising platform, the new partnership greatly extends Clearspring's mobile capabilities to video publishers and advertisers, as well as drives increased usage from consumers.

"This partnership marks the continual commitment by Clearspring to respond to growing consumer demand for more personalized experiences across the Web, desktop and now, mobile," said Jay Rappaport, chief operating officer, Clearspring Technologies. "Our relationship with Transpera is a natural fit. Together, we bring even more video-viewing experiences to the user, as well as open up new monetization opportunities for video publishers and advertisers."

"This is an exciting time for Transpera," said Frank Barbieri, founder & CEO, Transpera. "Our relationship with Clearspring is a key component toward our goal of building the largest, free ad-supported, mobile video network in North America. Our partnership will be instrumental in bringing the mobile video experience to online audiences."

About Transpera

Transpera's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Transpera is based in Santa Monica, California, and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, and First Round Capital Ventures. 

About Clearspring

Clearspring is a leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring's free sharing services enable publishers and developers to distribute and track viral digital content to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content.

Information Source:    Marketwire