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SALO, Finland . AMSTERDAM, The Netherlands Sept. 24, 2008 -- GeoSentric Oyj’s GayPSii, market-
leading mobile digital lifestyle application and geo-mobility
social networking platform, today announced an agreement with one of
China's leading web-based travel companies eLong, Inc. ( www.elong.com and www.elong.net),
to provide GyPSii-powered hotel information and reservation services to
visitors to China, including such popular cities as Beijing and Shanghai.
GyPSii users will have access from their mobile phone to eLong’s
large selection of hotel content, allowing them to search for nearby
hotels, review comments, pictures and contact information, and to
contact eLong to make a reservation – all via
GyPSii’s unique mobile lifestyle application.
The deal is the first of its kind with a major on-line travel provider
in China.
People visiting China will find it very easy to search for hotels and
make a reservation using GyPSii’s unique
functionality. Subscribers will be able to access almost 7,000 eLong
partner hotels in China view a detailed map and directions to their
chosen location in just one click, making it easy for visitors to select
and review the hotel of their choice while on the move.
Commenting on the deal, Shane Lennon, SVP of Marketing at GyPSii said, “The
2008 Olympic Games has helped China promote the country as a great
tourist attraction and visitors will need a convenient way of searching
for and finding hotels that come highly recommended by others. With
content from eLong integrated into the platform, GyPSii will empower
users to find a hotel quickly and easily, while sharing their Chinese
experiences with friends and family using GyPSii’s
unique location-aware technology.”
Under the agreement, eLong will pay GyPSii a referral fee for hotel
customers using the GyPSii platform. This deal will cover hotels in
almost 400 cities across China, and is part of GyPSii “whole
product strategy” to include 3rd
party premium content for GyPSii members and additional revenue streams
for GyPSii.
“This deal plays to our strategy of
integrating best-of-breed third party content into GyPSii en route to
mass market adoption,” continued Lennon. “We
look forward to working with eLong to give people a fun and memorable
Chinese experience with GyPSii.”
GyPSii has an agreement with mobile operator China Unicom to provide the
service to its subscribers during and after the recent Olympic Games. It
has partnered with Nav2, a Chinese provider of world class digital maps,
so GyPSii users in China can access a diverse range of premium third
party content and services at the touch of a button. Last month GyPSii
announced a deal with MyNet, service provider to China Mobile.
GyPSii currently interoperates on Symbian, Windows Mobile, and
BlackBerry devices, as well as the Apple iPhone, along with
browser-based Internet connected devices. It can be accessed on the web
at www.gypsii.com or a compatible phone’s mobile browser at: www.gypsii.com/m.
About GeoSentric Oyj (GyPSii)
Based in Salo, Finland and Amsterdam, The Netherlands,
GeoSentric operates offices in North America, Europe and Asia Pacific.
About eLong, Inc.
eLong, Inc. is a leading online travel company in China.
Headquartered in Beijing, eLong has a national presence across China.
eLong uses web-based distribution technologies and a 24-hour call center
to provide consumers with access to travel reservation services. eLong empowers consumers to make informed choices
by providing a one-stop travel solution and consolidated travel tools
and information such as maps, virtual tours and user ratings. eLong has
the capacity to fulfil air ticket reservations in over 80 major cities
across China. In addition to choice of a wide hotel selection in the
Greater China region, eLong offers Chinese consumers the ability to make
bookings at international hotels in over 140 destinations worldwide.
eLong operates the websites http://www.elong.com and http://www.elong.net.
Information Source: Business Wire
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