application stores, today announced that CrackBerry.com, the largest Internet community for BlackBerry enthusiasts, has launched the first MobiHand-powered, on-device App Store for BlackBerry smartphone users.

The new on-device store allows users to easily and quickly browse and search thousands of applications compatible with their specific phone by best-sellers, new, updated, free, and discounted categories. The store will integrate with BlackBerry Wallet to make users' initial purchase faster and easier. Once registered, users can purchase applications with a single click and have them delivered over-the-air within seconds.

MobiHand President and CEO, Steve Howard, said, "The huge success of the Apple iTunes App Store has rapidly increased consumer awareness of the range of great applications that are already available for other leading smartphones. With hundreds of co-branded stores currently in operation, MobiHand has consistently demonstrated the ability to deliver great App Stores for the desktop, now we're prepared to rapidly roll out on-device App Stores for every smartphone platform -- starting today with BlackBerry."

"MobiHand has done it again, delivering industry-leading innovation and services for the BlackBerry community," said Kevin Michaluk, Founder, CrackBerry.com. "When BlackBerry users want to add software enhancements and media to their device, the new CrackBerry App Store will provide such vast improvement in user experience that it will fast become the preferred mode of purchase, by expert users and novices alike."

To celebrate the launch of the new store, CrackBerry.com and MobiHand are running their largest "MobileHeist" event ever -- offering 25 top-selling BlackBerry applications for only $9.95, representing discounts as high as 70%. The MobileHeist will be available only in the on-device CrackBerry App Store and will run from September 23rd until September 29th.

MobiHand plans to launch similar co-branded, on-device AppStores for other smartphone platforms including Android, Symbian, Palm, and Windows Mobile in the coming weeks.

About MobiHand

MobiHand, Inc. is a leading distributor of software and content for a wide range of mobile devices, including BlackBerry®, Windows Mobile®, Palm®, and Symbian®. With a catalog of over 10,000 mobile applications, media products, and subscription services from over 600 content providers, MobiHand powers hundreds of co-branded app stores worldwide. The company delivers end-to-end services for the aggregation, marketing, purchasing, and provisioning of mobile content. MobiHand's best-of-class management platform, MobiReach, provides comprehensive tools for catalog management, localization, store design and administration, marketing and ad campaigns, and reporting. The company is headquartered in the San Francisco Bay Area.

About CrackBerry.com

Launched in February 2007, CrackBerry.com has quickly become the Internet's most-trafficked BlackBerry community website, appealing to both new and experienced users of Research in Motion's BlackBerry smartphones. CrackBerry.com is updated daily with BlackBerry news, reviews, rumors, humor, help and how-to articles, and the site features an active forum community where members can receive help and offer their expertise for BlackBerry-related issues. Free ringtone and wallpaper downloads are available via CrackBerry.com's user-contributed galleries and the site's ShopCrackBerry.com store is the preferred one-stop shop retailer for BlackBerry accessories and software worldwide. CrackBerry.com is part of the Smartphone Experts network of sites, also including TreoCentral.com, WMExperts.com, TheiPhoneBlog.com and AndroidCentral.com

Information Source:    Marketwire