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CAMBRIDGE, Mass. / STOCKHOLM, Sweden Oct. 1, 2008 -- JumpTap, a leading
mobile search and
advertising company, today announced it has been selected
by 3 Sweden as their strategic partner for mobile advertising. The
announcement was made at the Operator United Partnership for Mobile
Marketing event which uniquely brought together leaders of the GSMA Mobile
Advertising program, media agencies and major Swedish operators including
Nicholas Högberg, Vice President 3 Sweden.
JumpTap will be the exclusive third party provider of mobile advertising on
Planet 3, 3 Sweden's mobile portal as well as providing turnkey services
for ad sales and campaign management. The partnership demonstrates
JumpTap's increasing value proposition for carriers around the globe as
they seek to leverage their assets to provide relevant and effective mobile
advertising.
"This alliance with 3 Sweden is a great example of how JumpTap is uniquely
positioned to help operators offer advertisers the best way to connect and
engage with mobile consumers," commented Mike Kent, vice president and
general manager of JumpTap Europe. "Our rising number of operator
partnerships allows us to deliver the most tailored and advanced packages
in the industry."
"3 Sweden has been a pioneer in mobile marketing, working successfully with
big brands including Nike, SF and Seven Eleven to attract the attention of
the youth demographic," said Nicholas Högberg, Vice President 3 Sweden.
"The partnership with JumpTap allows us to greatly advance this trend and
strengthen our efforts through the most innovative technology while working
with world class experienced teams that have been helping to forge the
entire mobile advertising industry."
Benefits for Advertisers
- Access to the largest premium mobile ad inventory in Sweden.
- Ability to target their audience with the most relevant and personalized ads through the broadest array of formats.
- Opportunity to develop integrated mobile advertising solutions that better engage their audience and both measure and optimize ROI.
About JumpTap
JumpTap enables carriers to maintain a strong, sustainable position in the
mobile value chain, drives traffic and revenue opportunities to content
publishers, and gives advertisers access to targeted customers.
About 3 Sweden
The 3-group is a world leading operator of 3G and Mobile Broadband networks
with more than 19 million customers in ten countries. In Sweden and
Denmark, 3 is a joint venture between Hutchison-Whampoa of Hong Kong (60%)
and Investor AB of Sweden (40%). 3 Scandinavia also holds a license to
operate a 3G network in Norway.
Information Source: Marketwire
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