today announced a partnership which sees the Shazam service embedded into Samsung mobiles, including the latest Beat^b (model: M3510) and the Beat^s (model: M3200) mobiles. The Shazam application on Samsung’s new phones allows users to seamlessly discover music simply by holding their mobiles to the tune for just a few seconds and then go on to buy identified tracks through operators’ dedicated music stores.

Shazam fully integrates with operators’ music stores to allow users to download tracks directly to their handsets. T-Mobile is the first operator to offer this service from its own music store integrated onto Samsung’s new music phones.

Luke Magnuson, International Music Category Manager, T-Mobile International comments: “Discovering new artists and tracks greatly enhances our customer’s overall music experience and is a key element to T-Mobile’s Mobile Jukebox service. By seamlessly integrating Shazam's music discovery service on Samsung devices to our fully-fledged music store, we offer an exciting way for our customers to get music the moment they want it.”

Samsung and Shazam are actively working together to integrate Shazam’s music application into Samsung’s variety of lineups - not only for music specialised mobiles but also those in the style categories.

Younghee Lee, VP Marketing at Samsung explains: “We see features like Shazam’s music recognition as very important to enhance the consumer’s experience for music on-the-go. Music recognition and purchase will be a core feature of our music phones.”

Andrew Fisher, Shazam’s CEO adds: "By offering users the ability to immediately purchase music at the point of inspiration, Shazam can turn a specific music moment into a lifelong memory associating a song with the emotions and experiences the individual felt when they first heard it. Shazam is working with its partners to not only simplify purchasing but drive more value through increased music sales and a richer experience."

The Shazam application enables music lovers to tap into a vast database of more than six million tracks.

About Shazam Entertainment

Shazam is a world leading mobile music discovery application - enabling consumers to experience and share music with others across mobile devices and the internet. Since its launch as the first mobile-specific service to help users discover new music six years ago, Shazam has created a new way for users to connect to each other through their music tastes and preferences.

Headquartered in London England, Shazam’s solutions enhance the music strategies of more than 75 carriers across 60 markets globally, including AT&T, T-Mobile and Vodafone.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. The company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Information Source:    Business Wire