software, today announced the availability of the new SiteCatalyst for iPhone application from the Apple iTunes App Store. Omniture customers can now access all of their SiteCatalyst reports, bookmarks and dashboards using the familiar iPhone touch screen. SiteCatalyst for iPhone provides a quick and easy way for customers to securely log-in to Omniture SiteCatalyst and receive real-time reports for up-to-the-minute results of their online business.

In July, Omniture announced enhanced mobile analytics in Omniture SiteCatalyst -- providing marketers with business insight to optimize mobile site design, content, marketing campaigns and the user experience based on attributes such as mobile device types, location, and supported video and audio formats. In addition, Omniture began providing SiteCatalyst reports to online marketers via their Internet-enabled mobile phone. With today's announcement, marketers can now receive even more detailed reports and access their SiteCatalyst bookmarks and dashboards with a native application built specifically for the iPhone.

Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers more quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is the foundation of the Omniture online marketing suite.

"Just as Apple is innovating the mobile platform, Omniture is innovating how marketers identify and measure users across mobile platforms," said Aseem Chandra, senior vice president of product marketing at Omniture. "We are delivering to customers the familiar, graphical SiteCatalyst interface with rich reporting capabilities and easy access to multiple facets of their business. Marketers can now stay more connected to their online business -- whether on the PC or on-the-go."

SiteCatalyst for iPhone is a free application available to existing Omniture SiteCatalyst customers using their SiteCatalyst username and login. Customers may find and download the application by going to Apple iTunes and typing "Omniture" or "SiteCatalyst" in the Search iTunes Store section of iTunes. The application is also found in the Business and Free Applications section of the iTunes App Store.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Information Source:    Marketwire