announced today that consumer interactivity has been brought to Music Choice, an award-winning, multi-platform video and music network. Leveraging Atrinsic’s feature-rich digital media delivery capabilities, ShowOff™, the new interactive programming blocks on Music Choice, allow the network’s viewers tuning in to its Hit List, Alternative, Today’s Country, Musica Urbana, and Hip-Hop and R&B music channels on Monday thru Friday between the hours of 3pm and 10pm (EST) to ‘Be On TV’ by sending photo and text shout outs via their mobile phone, e-mail, AOL Instant Messenger, and a designated ShowOff web page.

The cost of the enhanced service features is in part underwritten through the sale of advertising space available through mobile text messaging and Internet participation.

“Our partnership with Music Choice takes the whole phenomenon of entertainment media convergence one more step,” said Burton Katz, chief executive officer, Atrinsic, Inc. “Our robust digital media platform and our fully integrated Internet-mobile technology provide Music Choice’s ShowOff audience with the tools to interact with other viewers. The ultimate winner in this scenario is the consumer, who can now enjoy a wider range of entertainment features on Music Choice.”

“With the launch of ShowOff, Music Choice is able to offer its nationwide audience the unique opportunity to interact with their favorite music channels on television,” says Christina Tancredi, Executive Vice President of Music Choice. “Atrinsic’s advancements in digital media delivery via mobile devices have been invaluable to Music Choice as we now offer our viewers a chance to ‘Be On TV!’”

About Music Choice®

Music Choice, an award-winning, multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.

About Atrinsic

New Motion, Inc., doing business as Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Brands include Altnet, a mobile legal music download service featuring original artists, GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, and proprietary entertainment content. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, California, Seattle, Washington, and Moncton, Canada.

Information Source:    Business Wire