launches. Firstly, Nokia has launched their Lupus Map services via a Mobile WAP site with compelling offers. In order to increase the awareness of Nokia Maps and let users experience the fun features of Nokia Maps, Nokia has partnered with MyClick, a world leader in mobile phone image matching, to provide an interactive mobile platform for mobile users to access the Nokia Maps by just clicking the Metro ad and print ads in Beijing, Shanghai and Guangzhou.

MyClick provides a cross media interactive solution to Nokia. Mobile users just take a photo of any Nokia Maps ad and send the image as an MMS to 1066 8001 5001 (print ad), 1066 8001 5002 (Metro ad in Shanghai), 1066 8001 5003 (Metro ad in Guangzhou) or 1066 8001 5004 (Metro ad in Beijing). The users will receive a return MMS with campaign introduction, details of mobile map training classes, a loyalty bonus point program to win Nokia handsets, travel package and coupons, M-coupons to buy handset accessories, Nokia Maps usage information and frequently asked questions on Nokia Maps.

Secondly, Nokia would like to diversify their mobile applications to cater for the various needs and lifestyle of mobile users and have launched their Supernova story using a Mobile WAP site. Nokia has adopted MyClick image matching technology to link print and outdoor ads with the Supernova WAP site. MyClick provides an interactive mobile platform for mobile users to access the Supernova site by just clicking the ads.

Mobile users just take a photo of the Supernova 2D or outdoor ads and send the image as an MMS to 1066 8001 5005 to get a returned MMS with story introduction, story highlights, Nokia handset recommendations and a lucky draw WAP link.

About MyClick Media

MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick's photo matching technology to gain 'one click access' to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick's award-winning application or via email, SMS or MMS. Global brands have already placed MyClick enabled images on 150 million consumer touch points and are leveraging MyClick's robust back-end data- reporting platform.

Information Source:    Xinhua-PRNewswire