feedback technology, has been invited by Samsung to become a founding core member of the Samsung Mobile Innovator program aimed at bringing together key technologies and the developer community. Samsung Electronics, the second largest handset manufacturer worldwide, recognizes the power that Immersion’s technology gives developers for transforming the Samsung user experience.

“Samsung and Immersion are both innovators with a long history of working together to bring cutting edge technology to their customers,” said Sanj Matharu, global relations manager at Samsung Mobile Innovator. “The fact that the VibeTonz® Platform is already in more than 15 million Samsung handsets is a true testament that we value touch feedback as key to the overall user experience. With Immersion’s participation in the program, third-party developers will be able to easily exploit the VibeTonz Platform to add richness and enjoyment to many types of applications.”

Immersion’s participation in the Samsung Mobile Innovator program dramatically expands the market for applications built on the VibeTonz Platform, further driving its global adoption. Mobile content is becoming increasingly important to a phone’s value. The VibeTonz Platform gives developers the tools they need for using the most personal of senses, touch, to build emotional and sensory connections into the user experience.

“Content developers around the world are eager to work with us,” said Immersion’s Craig Vachon, vice president and general manager, Mobility. “We give the Samsung developer community easy-to-use tools and a convenient way to access VibeTonz technology and support as they create touch feedback-enabled games, rich media, messaging, and other mobile content and applications. Samsung and Immersion share the same desire to create irresistible mobile content that is intuitive, compelling, and fun.”

About the VibeTonz Platform (developer.immersion.com)

The field-proven VibeTonz Platform, comprised of VibeTonz Mobile Player and VibeTonz SDK, delivers a broad range of tactile feedback effects to make user interface features, applications, and downloadable, multimedia content more intuitive and engaging. Embedded in mobile devices, VibeTonz Mobile Player exerts precise, high-speed control over the vibration actuator to produce tactile effects with unprecedented subtlety and dynamics. VibeTonz SDK provides cross-platform APIs and a suite of authoring tools for making development and customization of tactile feedback fast and easy.

About Immersion

Founded in 1993, Immersion Corporation is a recognized leader in developing, licensing, and marketing digital touch technology and products. Using Immersion’s advanced touch feedback technology, electronic user interfaces are more compelling, entertaining, and in many applications, safer and more productive. Immersion’s technology has helped manufacturers develop innovative and creative solutions for products such as hundreds of video games and leading video console gaming systems, medical training simulators installed around the world, driver controls for automotive manufacturers, and mobile phones, such as those from LG and Samsung. Immersion’s patent portfolio includes over 700 issued or pending patents in the U.S. and other countries


Information Source:    Business Wire