translation and language learning services, announced today that Sichuan Mobile Communication Co., Ltd., a wholly-owned subsidiary of China Mobile Communications Corporation, China's largest telecommunications service provider, has reached a definitive agreement with Moka LLC to launch Moka's mobile translation and language learning products in the Sichuan Province of China. With over 26 million mobile subscribers, Sichuan Mobile is one of the larger subsidiaries of China Mobile.

Today, translation and communications between Chinese and English became more efficient, easy and portable with the launch of a Chinese to English translation and language learning technology designed specifically for cell phones. Moka, the company behind this unique mobile product, today announced its language translation technology intended to help consumers strengthen their communication skills and overcome language barriers.

With over 310 million people learning English in China today and 70% of Chinese students attending at least one extra-curricular English class, English fluency has become one of the major objectives of Chinese students and professionals. This combined with the 125 million foreign tourists expected to visit China this year has created a significant demand for accessible language learning and Chinese-English communication technologies. Moka's new mobile language translation and learning service is useful for Chinese speakers with all levels of English-speaking ability - from advanced speakers who need to look up a word, phrase or sentence, to beginners, who can use the language lessons to reinforce what they are learning. English speakers also benefit from the service by being able to better communicate with their Chinese friends or business associates.

Moka's mobile translation service operates in two modes: self-translation and mobile-to-mobile translation.

In self-translation mode, anyone with a China Mobile phone can send a Chinese or English text message and receive it back immediately translated into the other language. Mobile-to-mobile translation operates in a similar way. For example, a user can send a text message in Chinese to another user's cell phone, and the recipient will receive the message in English. When he or she replies, the message will be translated back into Chinese. Moka also serves as a mobile language teacher helping users learn English on the go through an innovative language-learning program called Moka Fun. Moka Fun was designed for China Mobile's MZone subscribers. Moka Fun uses humor and entertaining content to make learning English fun and enjoyable on a mobile phone.

Breaking Down Language Barriers

Moka is currently available through all major U.S. carriers including Verizon, T-Mobile, AT&T and Sprint, as well China Mobile subscribers in the Sichuan province. This means that US travelers visiting the Sichuan region no longer have to worry about overcoming the language gap. Whether living in China or visiting from abroad, English speakers can for the first time communicate freely without the need for a human translator.

"With over 310 million people of all ages in China learning English today, Moka provides a unique on the go learning and communication tool that has never been available before. Moka's partnership with China Mobile combines the most advanced mobile language translation service with the marketing power of the world's largest wireless carrier to help people in China learn languages in a completely new way. Moka and China Mobile are poised to transform English learning behavior and multilingual communications by providing an easy, fun, and cool way of learning and communicating", said Eric Fang, President of Moka China.

"We are very happy to cooperate with Moka in providing a mobile translation and language learning product for our Sichuan Province customers", a Sichuan Mobile senior management source said.

Michael Donahue, CEO and Co-founder of Moka, continues: "China Mobile is one of the largest mobile operators in the world today, and we are excited to be in a position to support their growth. Our vision is to provide simple and easy mobile translation solutions that bring people together by eliminating the language barriers that exist today."

About Moka, LLC

Headquartered in West Palm Beach, Florida and Beijing, China, Moka is a privately held company that is removing language barriers by providing accurate and accessible real-time language translation service available in the world today. Moka provides a universal translator that allows users to chat instantaneously with friends or business associates in different languages using text messaging on their cell phones (SMS) or Skype. Moka also enables language learning on the go with real-time contextual language study via a mobile phone or the web. Moka uses the most
advanced translation technology available, which is able to adapt to text-messaging slang terms and usage in order to provide the most accurate translation possible. Moka's translation technology currently offers three language selections, English, Spanish and Chinese, focusing on the areas of the world where the biggest language gaps exist.

About China Mobile

China Mobile Communications Corporation (China Mobile) was officially established on April 20th, 2000 and is directly under the central government. It is a key state-owned enterprise based on the mobile business that split from the former China Telecom as a result of the reform and restructuring of China's communications industry. China Mobile has wholly-owned subsidiaries in 10 provinces (autonomous regions and municipalities directly under the central government) in China.


Information Source:    PRNewswire